| Title | SOUND OF CHANGE |
| Brand | SOUND OF CHANGE MUSIC LABEL |
| Product/Service | SOUND OF CHANGE MUSIC LABEL |
| Category |
C01. Content |
|
Entrant
|
HUNGRY BOYS Moscow, RUSSIA
|
|
Idea Creation
|
HUNGRY BOYS Moscow, RUSSIA
|
|
PR
|
HUNGRY BOYS Moscow, RUSSIA
|
|
Production
|
HUNGRY BOYS Moscow, RUSSIA
|
Credits
| Vlad Sitnikov |
Hungry Boys |
CEO |
| Galina Belozerova |
Hungry Boys |
Copywriter |
| Arthur Miroshnichenko |
Hungry Boys |
Director |
The Campaign
The music of street musicians doesn’t leave the confines of the street or public transport and thus can’t often be heard by others - same issue that some of the mobile phone users face.
The challenge is even bigger due to the fact that street musicians can only get money from passersby.
A big city street, a train car or a subway crossing - the HD voice technology will let you be heard
wherever you are. You and your partner will hear each other as clearly and fully as if you were
nearby. With Beeline you don't have to listen in, you can just listen.
Creative Execution
Sound of Change is a record label for street musicians. It gives musicians an opportunity to record their music and be heard all around the world. Just like Beeline’s HD technology lets its users be heard wherever they are.
Anyone can toss the busker a few coins by buying their song - just like in the street.