| Title | GET LOST. GET NATURAL |
| Brand | MOSCOW’S SWITZERLAND TOURISM OFFICE |
| Product/Service | SWITZERLAND |
| Category |
C01. Content |
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Entrant
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HUNGRY BOYS Moscow, RUSSIA
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Idea Creation
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HUNGRY BOYS Moscow, RUSSIA
|
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PR
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HUNGRY BOYS Moscow, RUSSIA
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Production
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HUNGRY BOYS Moscow, RUSSIA
|
Credits
| Galina Belozerova |
Hungry Boys |
Copywriter |
| Agunda Baeva |
Hungry Boys |
Account Director |
The Campaign
The main objective of the quest was to introduce users to Switzerland and to generate interest in traveling there. To inform about the Grand Tour route and to show that Switzerland is not just about cheese, chocolate and watches – it’s a place where you can find a new you.
Creative Execution
The GET LOST. GET NATURAL quest. Touch the sky, plunge into the depths, ride a bicycle in the mountains — these are just some of the things to experience on the quest with its heroes.
The Get Lost. Get Natural quest spanned several weeks. The users answered themed questions and competed for a 1643-kilometer tour of Switzerland’s most famous sights.
Results
Over 10 000 000 people learned about the project
30 000 users took part in the quest
45 minutes was the longest time spent in the quest
764 413 visitors on the project site