| Title | GOOGLE ESCAPE |
| Brand | GOOGLE FRANCE |
| Product/Service | GOOGLE |
| Category |
E02. Virtual Reality (VR) |
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Entrant
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WE ARE SOCIAL Paris, FRANCE
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Idea Creation
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WE ARE SOCIAL Paris, FRANCE
|
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Additional Company
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THE Paris, FRANCE
|
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Additional Company 2
|
SUPERBIEN Paris, FRANCE
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Additional Company 3
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FRANCINE FRAMBOISE Paris, FRANCE
|
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Additional Company 4
|
ONIRIM Paris, FRANCE
|
Credits
| Sandrine Plasseraud |
We Are Social |
Managing Director |
| Nicolas Souffleur |
We Are Social |
Group Account Director |
| Julien Ouvrel |
We Are Social |
Head of Production |
| Thomas Guilhot |
We Are Social |
Creative Director |
| Ludovic Houdré |
We Are Social |
Account Manager |
| Arnaud Robin |
We Are Social |
Senior Account Manager |
| Corentin Picaut |
We Are Social |
Account Manager |
| Fabien Gailleul |
We Are Social |
Art Director |
| Aurélie Durand |
We Are Social |
Copywriter |
| Stéphane Maguet |
We Are Social |
Head of Creative Technology |
| Clément Procureur |
We Are Social |
Creative Technologist |
| Baptiste Leproux |
We Are Social |
Creative Technologist |
| Stéphanie Huguenin |
Francine Framboise |
Executive Producer |
| Alexis Moroz |
/ |
Game Desiner |
| Vincent Dizie |
// |
Set Design and Scenography |
| Benoit Lemoine |
// |
Live Director |
| Thomas Bohbot |
// |
Author |
| Stéphane Beghounious |
// |
Author |
| Jean Marie Nizan |
// |
Author |
| Cédric Brunel & Aude Lepetit |
// |
Line Producers (Event) |
| Edouard Bonnet |
// |
Line Producer (Content) |
| Guillaume Forest |
// |
Technical Director |
The Campaign
The creative idea was to showcase the magic behind Google’s products, in real life and in a way that would be the coolest possible: by playing and experimenting in a beautifully crafted physical and technological branded environment mixing real life and mixed/virtual reality: the first branded Escape game, the Google Escape Room. A fun escape game full of technology where players had to solve riddles with the help of Google Apps such as Google Cardboard where players had to explore a 360° landscape with a Cardboard to find hidden symbols, or dive virtually into a painting thanks to a Kinect system enabling them to discover the Google Cultural Institute.
Creative Execution
The Google Escape Room was an immersive reality installation which took place from the 20th to the 29th of May in Central Paris. To create the game we brought together creatives, game designers and set designers who designed a beautifully crafted gameplay around the whole range of Google’s Apps & Products so that players had 40 minutes to solve riddles using Google Apps and products and their mobile phones. Virtual reality, video mapping, and mixed reality were key ingredients to the gameplay. As such, to solve riddles and leave the game within 40 minutes, players had to use a Cardboard to find hidden symbols in the room; they had to search for clues on an immersive 270° street view mapping that appeared on the wall (Google Search); and literally dive into a painting thanks to a Kinect system (Google Cultural Institute).
Altogether, over 200 people experience the Google escape game in real life (100 influencers, 100 who had a chance of winning tickets through PR partners or via Google’s social media channels). And many more were exposed to the experience via social media - as, of course, all participants of the room shared their experience in social networks, including the influencers who experience a Grand Première, live on YouTube, enabling us to reach our urban and connected audience.