| Title | ESHOP LIVETEST |
| Brand | POST LOGISTICS |
| Product/Service | POST / POSTAL SERVICE |
| Category |
B01. User Experience Design (UX) |
|
Entrant
|
LEO BURNETT SCHWEIZ Zürich, SWITZERLAND
|
|
Idea Creation
|
LEO BURNETT SCHWEIZ Zürich, SWITZERLAND
|
Credits
| Axel Eckstein |
Leo Burnett Schweiz AG |
Executive Creative Director |
| Christian Bircher |
Leo Burnett Schweiz AG |
Creative Director |
| Bastian Otter |
Leo Burnett Schweiz AG |
Copy Writer |
| Ilija Gautschi |
Leo Burnett Schweiz AG |
Art Director |
| Erasmo Palomba |
Leo Burnett Schweiz AG |
Agency Producer |
The Campaign
In recent years, the Post has invested a lot in making life easier for online shoppers. But there's a problem: many online shops have yet to integrate these services on their sites. We decided to change this by showing the operators of online shops what their customers really want. "Shop or Flop" was the world's first eShop live test. Online shops tested by genuine online shoppers recruited directly on the street.
Creative Execution
E-commerce decision-makers received an email with an offer they couldn't refuse: They could use the website to choose by which group they wanted to test their shop. The Shopping Queens. The Professional Hipsters. The Hobby Freaks. Or the Digital Moms. All they had to do then was agree a time and date online. After just seven days, all the appointments had been allotted: to 80 top Swiss decision-makers. A few days later, it was time to get down to business: the eShop live test went on air. All the participants could see for themselves how their online shops were relentlessly tested. From browsing via ordering and through to checkout. Immediately afterwards, an expert from the Post analysed the initial results with the test participant. And he of course had the perfect solution for more user-friendliness at his fingertips: the Post's recipient-friendly services.