| Title | J&B RARES STORIES |
| Brand | J&B |
| Product/Service | J&B |
| Category |
A03. Video / Moving Image |
|
Entrant
|
MNSTR Paris, FRANCE
|
|
Idea Creation
|
MNSTR Paris, FRANCE
|
Credits
| Sebastian Iglésias |
- |
Art Director |
| Matthieu Van Eeckhout |
- |
Illustrator |
| Vincent Lagadrilliere |
Superpose |
Music composer & sound designer |
| Louis Bonichon |
MNSTR |
Creative Director |
| Antoine Cayrol |
Okio Studio |
Producer |
| Frederic Souterelle |
- |
Voice Over |
| Perrine Lize |
MNSTR |
Executive Account Director |
The Campaign
We all know J & B. An iconic brand with global reach ... But what do we really know about Justerini & Brooks? The latest brand campaign gives some answers - as we unveil more of their little known story. A rich and unexpected epic that communicates the values of the brand. A story that is still written on each and every bottle of J&B – and which we reveal today.
Creative Execution
- We imagined the RARE STORIES, a 360° web series of 4 episodes that combines storytelling and digital experience.
- We used the comic book style, so popular in France, allowed us to stylise the narration.
- Using all the stylistic codes of the brand, each episode reveals another chapter of the unique history of the founders, through the ages and across continents.
- Every episodes are viewable on YouTube, Facebook and during the brand events via Oculus Rift and Google Cardboard.
- every episodes duration is between 1 and 2 minutes.