| Title | REBTEL – ACTIVIST |
| Brand | REBTEL |
| Product/Service | ACTIVIST |
| Category |
B01. User Experience Design (UX) |
|
Entrant
|
BBH STOCKHOLM, SWEDEN
|
|
Idea Creation
|
BBH STOCKHOLM, SWEDEN
|
Credits
| Jesper Eriksson |
BBH Stockholm |
Creative Director |
| Magnus Hällsten |
BBH Stockholm |
Creative Director |
| John Vikström |
BBH Stockholm |
UX Designer |
| André Karlsson |
BBH Stockholm |
Design Director |
| David Prentell |
BBH Stockholm |
Senior Strategist |
| Christian Lindman |
BBH Stockholm |
Chief Creative Officer |
| Patrik Billgert |
BBH Stockholm |
Developer |
| Anders Frank |
BBH Stockholm |
Senior Developer |
| Timmy Jonsson |
BBH Stockholm |
Developer |
| Henric Malmberg |
BBH Stockholm |
Developer |
| Erik Agrell |
BBH Stockholm |
Solution Architect |
| Malin Gundmark |
BBH Stockholm |
Producer |
| Daniel Procheus |
BBH Stockholm |
Account Director |
The Campaign
As a business, it has never been easier to reach a global audience. Yet, building & sustaining a global team of talented people is hard. Recruitment has turned into one of the greatest challenges for any expansive, modern company.
Rebtel is the Swedish Telco that makes international calling affordable & hassle free.
It’s exactly what young people that live abroad need, but there is another thing that most of them need too –a job.
Introducing Rebtel Activist.
We gave our most loyal users the opportunity to become our new sales distribution department.
To achieve it, we reinvented the concept of the traditional workspace, turning their phones into their office.
Instead of recruiting a traditional salesforce, we built a state-of-the-art system & employed our most dedicated customers at the core of our business.
All they needed to do was to download the app, apply & start making money.
One simple idea, creating thousands_of_jobs.
Creative Execution
App overview
1. Signing up and applying to the activist program happened in the onboarding experience of the app - eliminating the need for human interaction.
2. The interactive sales pitch was created for the activist to be able to pitch, perform test calls & sign up new clients on the go.
3. In the 'Manage your financials' section the activist can keep track of earnings, their customer & see their weekly pay-outs.
4. In the 'Connect & reach out' section we gave the activist the power of the brand and the tools to reach out in their community.
5. In the 'career section' the activist constantly gets feedback from their career coach & can see how they progress over time.