| Title | GATORADE | DIGITAL BOOTH |
| Brand | MIRROR SHOW MANAGEMENT |
| Product/Service | GATORADE FUEL BARS, THIRST QUENCHER, WHEY PROTEIN POWDER |
| Category |
B01. User Experience Design (UX) |
|
Entrant
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DEMODERN Cologne, GERMANY
|
|
Idea Creation
|
DEMODERN Cologne, GERMANY
|
|
Additional Company
|
MIRROR SHOW MANAGEMENT, INC. Webster, USA
|
Credits
| Florian Wögerer |
Demodern GmbH |
Partner, Creative Technologist |
| Matthias Rosenthal |
Demodern GmbH |
Senior Developer |
| Luis Uribe |
Demodern GmbH |
Art Director |
| Laura Müller |
Demodern GmbH |
Project Manager |
| Pete Stam |
Mirror Show Management, Inc. |
User Experience Designer |
| Jan Dukowski |
Demodern GmbH |
UX Designer |
| Edan Kwan |
Kuva |
Creative Technologist, Co-Founder |
The Campaign
?Gatorade wanted to redefine the space of fair booth in the direct competitive surrounding. To achieve this goal, we placed the user at the center of our experience and created an interactive playground around. The aim was to take care of the user before the fair started, during and after fair - to create a seamless experience lasting longer than just at the event. In only 3 months time, we created an interactive experience consisting of over 28 personalized check-in stations, object tracking displays, multi touch experiences and info-terminals which engaged visitors and created a lasting brand impression.?
Creative Execution
Our task was to create a digital brand experience for a modular booth concept which took place in the United States. New York based event agency MirrorShow Management, the event lead on the project, designed, planned and fabricated the modular booth and event. Portland based motion studio KaiCon created the media content. From Baltimore to New Orleans – for the Gatorade Roadshow 2016 we travelled together with MirrorShow Management across the USA. To ensure steady quality, a fast setup and a technically flawless experience, creating a modular design was key to success. Using networked micro-controllers, we could determine each users RFID and locate and personalize the experience. Visitors movement and actions were tracked in realtime. To achieve our goal of a seamless and responsive customer journey, we started from scratch and wrote our own software and implemented our own hardware. We used a nodeJS server to stream live data to the other apps on site and our own remote analytics device to see how people were using the experience. Log-In and Log-out stations allowed to customize your tag and checkout the experience. To facilitate with Mirror Shows modular booth design, our digital counterpart was build in a very modular way as well so we could individualize the booth and installations for each fair. Three different booth setup's were available (small, medium, large) which differentiated in size and feature set. Due to the modular nature it was also very simple to scale check-in and check-out stations on the booth if visitor demand ramped up. Up to 30 touchpoints were active at the same time at the booth. We developed a realtime monitoring solution which showed us all touchpoints and installations, including their connected sensors and allow us to monitor user traffic, performance of devices and see problems in an instance.