Title	BENCH WEBSITE & ONLINE STORE
Brand	BENCH
Product/Service	WEBSITE & ONLINE STORE
Category	B01. User Experience Design (UX)
Entrant	SUPERREAL Hamburg, GERMANY
Idea Creation	SUPERREAL Hamburg, GERMANY

Name	Company	Position
superReal GmbH	superReal GmbH	Digital Agency

The Campaign

The design of the new website is fully responsive, allowing users to immerse themselves in the urban world of Bench and seamlessly combining e-commerce with brand content.

Creative Execution

The site boasts straightforward user navigation and exceptionally high performance, and makes it a piece of cake to manage multiple versions of a product. A whole host of features including a multiselect filter and infinite scrolling guarantee users a fast and intuitive shopping experience. Small animations, quick shop layers and outfit suggestions also contribute to the store’s improved usability. In the “Stories” section, products and looks that are mentioned in blog posts or shown in photo spreads can be directly ordered online using the quick shop function. Customers can also find inspiration in various look books which present the different collections. The collections can also be directly purchased through the look books. The Bench music player highlights Bench’s close connection to music. A selection of playlists based on a variety of themes, events and music genres is available, allowing users to select their favourites and listen to them while browsing. The brand’s new website also features real-time social media integration, with a home page feed showing content that has been shared by users.