| Title | DIS-MOI ELLIOT |
| Brand | MINISTÈRE DE LA SANTÉ |
| Product/Service | AUTISM |
| Category |
A01. Interface & Navigation (UI) |
|
Entrant
|
ISOBAR Courbevoie, FRANCE
|
|
Idea Creation
|
ISOBAR Courbevoie, FRANCE
|
|
Media Placement
|
CARAT Coubevoie, FRANCE
|
|
PR
|
THE STORY LAB Courbevoie, FRANCE
|
Credits
| Elzéar de Trentinian |
ISOBAR |
Creative Director |
The Campaign
The French Ministry of Health wanted to improve the diagnosis of autism, the family support, the research and public awareness. How to fight against prejudices to facilitate autistic people’s integration?
Insight :
1 in 100 people is affected by autism.
Do people really know what is autism ?
The public often has a false opinion of autism and some prejudices.
Strategy :
To change the perception, we set up a creative and innovative experience to engage the public. During the world day of autism, we launched an information campaign titled "Dis-moi Elliot", in order to increase French public awareness of autism issues.
1 / Engage with emotion
2 / Engage by experience
Creative Execution
A pedagogic campaign to surprise audience on what a person with autism can do :
First, a short movie released in theaters, shown for free in over 250 French cinemas and that tells Elliot’s story, a young boy with autism.
Then, an immersive and interactive digital experience to provide the keys to a better understanding of autism spectrum disorders. The experience that enable to (re)live the movie through the difficulties of Elliot.
It was widely relayed by both mainstream bloggers / webmagazines and parents of children with autism / associations;
Results
+56 600 Interactions on social networks
5:24 mn Time spent on the digital experience
The short movie : 1,4 M views
1 in 4 visitors share the experience
1,6 M people reached
Dis-moi Elliot has already won 3 awards : Site of the Day - FWA, Website of the Day – CSS Design Awards and Site of the Day - AWWWARDS.