Title	RAIN
Brand	SPA
Product/Service	SPA
Category	A05. Music / Sound Design
Entrant	J. WALTER THOMPSON AMSTERDAM, THE NETHERLANDS
Idea Creation	J. WALTER THOMPSON AMSTERDAM, THE NETHERLANDS
Production	CIRCUS FAMILY Amsterdam, THE NETHERLANDS
Production 2	THE MISSING SYNC Amsterdam, THE NETHERLANDS

Name	Company	Position
Bas Korsten	J. Walter Thompson Amsterdam	Executive Creative Director
Daniel Samama	J. Walter Thompson Amsterdam	Senior Creative Art
Tim de Waard	J. Walter Thompson Amsterdam	Senior Creative Copy
Lisa Merelle	J. Walter Thompson Amsterdam	Business Director
Robert Harrison	J. Walter Thompson Amsterdam	Photographer
Jesse Houweling	J. Walter Thompson Amsterdam	Digital Director
Wendy Losse	J. Walter Thompson Amsterdam	Digital Producer
Sandra Balke	J. Walter Thompson Amsterdam	Digital Producer
Wout Westen	The Circus Family	Director
Valentijn Crouwel	The Missing Sync	Sound

The Campaign

Every drop of Spa mineral water was once a drop of rain. Only after an underground journey of years, a drop of rain becomes a drop of Spa mineral water. As an ode to this process, we built an installation in the area that turns drops of rain into animations and sounds. Together they created a unique musical piece and a lightshow played by the rain itself. A 2-minute online film shows the installation in full flow against the backdrop of the amazing Spa nature reserve.

Creative Execution

For the Rain Project, we wanted the rain to be the composer of the music. To achieve this, we placed water-sensitive triggers in the Spa area. This enabled us to record exactly how the rain fell. When water hit the sensors they triggered events, such as sounds and animations, which were projected back onto nature. Dutch electronic music producer OIJ composed all the sounds individually to capture the spirit of the rain, to express the purity of nature and the rain’s journey to becoming Spa mineral water. Together the sounds created a unique piece of music, created by rain itself.