Demo Film

Presentation Image

Title	DOT. THE FIRST BRAILLE SMARTWATCH.
Brand	DOT INCORPORATION
Product/Service	DOT. THE FIRST BRAILLE SMARTWATCH.
Category	E03. Innovative Use of Technology
Entrant	SERVICEPLAN Munich, GERMANY
Idea Creation	SERVICEPLAN Munich, GERMANY
Idea Creation 2	DOT INCORPORATION Seoul, SOUTH KOREA
Production	COMMONDEER Los Angeles, USA
Additional Company	CORE-A STUDIOS Seoul, SOUTH KOREA
Additional Company 2	NHB Hamburg, GERMANY
Additional Company 3	PLAN.NET Munich, GERMANY
Additional Company 4	SERVICEPLAN HEALTH & LIFE Munich, GERMANY

Name	Company	Position
Alexander Schill	Serviceplan	Global Chief Creative Officer
Bill Yom	Serviceplan	Executive Creative Director
Eric Ju Yoon Kim	Dot Incorporation	CEO
Franz Roeppischer	Serviceplan	Creative Innovation Director
Lorenz Langgartner	Serviceplan	Creative Innovation Director
Jae-Seong Joo	Dot Incorporation	Executive Creative Director
Azim Abasbek	Serviceplan	Art Director
Rohan Vitus Fernandes	Serviceplan	Copywriter
Kostiantyn Liakhov	Serviceplan	Art Director
Henning Janzen	Freelancer	Art Director
Susan Kim	Serviceplan	Corporate Communications / Brand Manager
Diane Schulz	Serviceplan	Creative Operations Manager
Jung-Seok Lee	Serviceplan	Graphic Designer
Dennis Fritz	Serviceplan	Senior Motion Designer
Ki Seong	Dot Incorporation	Chief Technical Officer
Henning Rieseweber	Freelancer	Agency Producer Film
Lars Ruch	Commondeer LLC	Creative Producer
Guy Citron	Core-A Studios	Creative Producer
Serge Hoeltschi	Freelancer	Director
Alexander Alexandrov	Freelancer	Cinematographer
Woo-Kyun Jang	Augleo Studio	Music Producer / Sound Design
Woo-Kyun Jang	Augleo Studio	Music Producer / Sound Design
Isabelle Fournet	Freelancer	Editor
Lennert Schrader	nhb NEXT	Animator
Felicitas Stahnke	nhb NEXT	Creative Team
Per Juul Poulsen	Serviceplan	Innovation Director

The Campaign

DOT. The first Braille Smartwatch. It brings new possibilities and benefits of the networked digital age to the wrists of millions of B&VI people worldwide. The patented DOT Active Braille Technology reduces size, weight and price by more than ten times compared to existing digital Braille reading devices which rely on piezo-electricity. B&VI people can benefit from DOT in all areas of life: DOT makes communication easy and private, provides fast access to information anywhere, makes navigation and transport more convenient and safe, enables efficient, independent and joyful education, improves work performance and increases job opportunities, supports leisure and sports activities. Through the open DOT API, anyone can develop apps or services for DOT. Existing ones can be easily adapted. Apps for Braille education, social networking, navigation, newsfeed, weather and many more are already in development.

Creative Execution

DOT is connected to the smartphone via Bluetooth and can receive any information in text-form, from any app or service – e.g. notifications, texts, directions. It has a crown and two buttons for input – e.g. quick reply, accept calls, remote control. DOT comes with full smartwatch functionality: time, timer, alarm, stopwatch, gyroscope and accelerometer. It’s made from superlight durable aluminum, the battery lasts for 7 days and it costs $290. DOT’s patented Active Braille Technology is based on solenoid multi-actuators controlling four Braille cells with 24 pins by magnetism instead of piezoelectricity as in other Braille devices. This reduces size and production cost, increases speed and keeps energy consumption low. DOT uses haptic force feedback technology to detect finger movement on the pins and automatically change the pins to show the next characters. Along with software, this makes it possible to display text rapidly and conveniently even with limited Braille cells.