Title	SMARTBOWL
Brand	FRESSNAPF TIERNAHRUNGS
Product/Service	FRESSNAPF
Category	E03. Innovative Use of Technology
Entrant	OGILVY GERMANY Frankfurt, GERMANY
Idea Creation	OGILVY GERMANY Frankfurt, GERMANY
Media Placement	OGILVY GERMANY Frankfurt, GERMANY
PR	OGILVY GERMANY Frankfurt, GERMANY
Production	OGILVY GERMANY Frankfurt, GERMANY

Name	Company	Position
Dr. Stephan Vogel	Ogilvy & Mather Germany GmbH	Chief Creative Officer
Thomas Schwarz	Ogilvy & Mather Germany GmbH	Creative Managing Director
Serdar Kantekin	Ogilvy & Mather Germany GmbH	Creative Director
Kenny Blumenschein	Ogilvy & Mather Germany GmbH	Executive Creative Director
Bettina Biermann	Ogilvy & Mather Germany GmbH	Creative Director
Uwe Jacob	Ogilvy & Mather Germany GmbH	Executive Creative Director
Jan Schulz	Ogilvy & Mather Germany GmbH	Creative Supervisor Art
Hugo Kotterman	Ogilvy & Mather Germany GmbH	Junior Art Director
Marius Sommerfeld	Ogilvy & Mather Germany GmbH	Copywriter
Marina Belova	Ogilvy & Mather Germany GmbH	Art Director
Fabian Haumann	Ogilvy & Mather Germany GmbH	Art Director
Kevin Meissner	Ogilvy & Mather Germany GmbH	Junior Art Director
Martin Alles	Ogilvy & Mather Germany GmbH	Managing Director
Nils-Eric Wolff	Ogilvy & Mather Germany GmbH	Account Director
Caroline Kannen	Ogilvy & Mather Germany GmbH	Senior Project Manager
Jill Keehner	Ogilvy & Mather Germany GmbH	Global Business Coordinator
Jennifer Meisel	Ogilvy & Mather Germany GmbH	Agency Producer
Markus Hirschl	Ogilvy & Mather Germany GmbH	Conceptioner
Arno Seelhorst	Ogilvy & Mather Germany GmbH	Senior Concept Developer
Vitali Gahl	Ogilvy & Mather Germany GmbH	Motion Designer
Jens Steffen	Ogilvy & Mather Germany GmbH	Technical Director
Stefan Selge	Ogilvy & Mather Germany GmbH	Technical Director
Robert Georgi	Ogilvy & Mather Germany GmbH	Junior Application Engineer
Ralf Zimmermann	Ogilvy & Mather Germany GmbH	Senior Application Engineer
Matthias Schmitz	Ogilvy & Mather Germany GmbH	Project Engineer
Tobias Niedecker	Ogilvy & Mather Germany GmbH	Copywriter
Caspar Schmitz	Dreikant GmbH	Product Designer
Maciej Puzon	Dreikant GmbH	Product Designer
Michael Otto	Solute GmbH	Hardware Engineer
Yuri Ladyzhenskyy	Solute GmbH	Hardware Engineer

The Campaign

With innovative technology Fressnapf, Europe's biggest pet supplier, creates an interactive system that analyzes dogs's needs and makes them easily understandable for their owner. The SmartBowl turns the smartphone into a communication tool not only between humans but also between pets and their owners, making their relation stronger and the pets healthier.

Creative Execution

The patented SmartBowl system consists of a user-friendly smartphone app that clearly shows the dog's needs based on the SmartBowl and the SmartCollar. The SmartBowl features an integrated scale and LED display tracking the dog's feeding habits. The SmartCollar features a motion sensor that tracks the dog's activity level. The app compares both data and gives the owner a clear overview.