Title	DISCOVR THE WORLD
Brand	SAMSUNG ELECTRONICS
Product/Service	CONTENT FOR DISCOVR PLATFORM
Category	E02. Virtual Reality (VR)
Entrant	CHEIL GERMANY Schwalbach, GERMANY
Idea Creation	CHEIL GERMANY Schwalbach, GERMANY
Production	MEDIAMONKS Hilversum, THE NETHERLANDS

Name	Company	Position
Roland Rudolf	Cheil Germany	Chief Creative Officer
Thomas Schroeder	Cheil Germany	Executive Creative Director
Miriam Preissinger	Cheil Germany	Creative Director
Annika D'Ambrogio	Cheil Germany	Senior Copywriter
Moritz Gillrath	Cheil Germany	Agency Producer
Rafael Cavalcanti	Cheil Germany	Junior Art Director
Michelle Condé	Cheil Germany	Senior Designer
Jan Schwiersch	Cheil Germany	Head of Space Design
Christoph Fischer	Cheil Germany	Head of Development
Arno Klein	Cheil Germany	Art Director
Christof Pohl	Cheil Germany	Developer
Hong Seuk Lim	Cheil Germany	Marketing Service Director
Sabrina Mueller	Cheil Germany	Marketing Service Manager
Valentina Zehe	Cheil Germany	Marketing Service Manager
Christiane Lobenstein	Cheil Germany	Senior Planning Director
Rogier Schalken	Media Monks	Director
Bernd Out	Media Monks	Producer

The Campaign

DISCOVR THE WORLD ignites curiosity and introduces intense experiences: by empowering everybody to see and feel the diversity of our planet in only 80 seconds with all their senses.

Creative Execution

Three visitors at a time discovered the bursting colors at Holi festival in Rajasthan and the humidity of the Ekom Falls in the Cameroon jungle. They travelled from a windy monk ceremony at 3.500 meters height in Kashmir to the blazing heat of the Namib Desert. They felt the cold at a million of years old ice lagoon at Iceland and smelled an explosion of spices at the Gwangjang market in Seoul. We built an innovative VR booth that recreates the multisensory experience of each destination. Modules like a water dispenser, scent diffusor, 3D sound system, wind machine and heater are synchronized with the virtual journey to create the most immersive experience.