Title	16 YEARS FLY BY
Brand	ING DIRECT
Product/Service	CLIENT CORPORATE
Category	A01. Interface & Navigation (UI)
Entrant	OGILVYONE WORLDWIDE Madrid, SPAIN
Idea Creation	OGILVYONE WORLDWIDE Madrid, SPAIN
Production	ATTIC FILMS Madrid, SPAIN

Name	Company	Position
Jesús Rasines	OgilvyOne Madrid	Executive Creative Director
Diego Gonzalez	OgilvyOne Madrid	Creative Director
Nacho García	OgilvyOne Madrid	Art Director
Rodrigo Moñino	OgilvyOne Madrid	Copywriter
Aarón Lago	OgilvyOne Madrid	Audiovisual Production
Javier Sánchez	OgilvyOne Madrid	Tecnologic Manager
Carlos Guiard	OgilvyOne Madrid	Tecnologic Team
Oscar García	OgilvyOne Madrid	Tecnologic Team

The Campaign

When ING DIRECT asked us for a campaign to celebrate their 16th anniversary in Spain, the first thing we said was... 16 years already? Because time always passes faster than we would like. That’s why, to celebrate this 16th birthday, we decided to invent... a button to stop it. 16 YEARS FLY BY was a way of telling ING clients how fast these years together have gone.

Creative Execution

We created a website where you could see the most important events of the last 16 years at high speed. But unlike real life, on the website you can do something else: stop time. This way, you could finally see in detail all those things that you didn’t even remember when they had happened. And, if you were a client, even the day you joined the bank. More than 600,000 hits in two weeks.