Title	HEINEKEN GO PLACES
Brand	THE HEINEKEN COMPANY
Product/Service	RECRUITMENT CAMPAIGN
Category	A03. Video / Moving Image
Entrant	CLOUDFACTORY Amsterdam, THE NETHERLANDS
Idea Creation	CLOUDFACTORY Amsterdam, THE NETHERLANDS
Production	WEFILM Amsterdam, THE NETHERLANDS
Production 2	SUPERHERO CHEESECAKE Amsterdam, THE NETHERLANDS

Name	Company	Position
Gianluca Di Tondo	The HEINEKEN Company	Client
Chris van Steenbergen	The HEINEKEN Company	Client
Soren Hagh	The HEINEKEN Company	Client
Alfonso Aunon Garcia	The HEINEKEN Company	Client
Sandrine Huijgen	Cloudfactory	Creative Director
Kelsey Sibley	The HEINEKEN Company	Client
Dario Gargiulo	The HEINEKEN Company	Client
Nikki van Deijzen	The HEINEKEN Company	Client
Stefany Rietkerk, Lars Fabery de Jonge	Cloudfactory	Producers
Michael Diederich	Cloudfactory	Copywriter
Lennart Verstegen	Wefilm	Film Director
Bas Welling, Tobias Wilbrink	Wefilm	Executive Producers
Jessica Kersten	Cloudfactory	Creative Director
Bo Polak	Wefilm	Producer
The Compound	The Compound	Post Production
Paraphrase	Paraphrase	Music
Olivier Teepe	Cloudfactory	Creative Director
Sandeep Chawla	Cloudfactory	Managing Director
Lennard Franken	Cloudfactory	Account Director
Saskia den Hollander	The HEINEKEN Company	Client
Stephanie Peels	The HEINEKEN Company	Client
Superhero Cheesecake	Superhero Cheesecake	Digital Production Company
Superhero Cheesecake	Superhero Cheesecake	Digital Production Company
Superhero Cheesecake	Superhero Cheesecake	Digital Production Company
Superhero Cheesecake	Superhero Cheesecake	Digital Production Company

The Campaign

Heineken’s interactive Employer Brand campaign, Go Places, is all about personality. It’s a creative and engaging experience aimed at amazing potential talent with the essence and spirit of the company. It revolves around one thought: Join HEINEKEN and go places. Literally and figuratively. It reflects the career opportunities HEINEKEN offers as an employer in terms of brands, functions and geography.

Creative Execution

At the core of the campaign is an interactive job interview. When entering The Interview, the viewer will meet an Interviewer who explains that choices define personality, and that personality is crucial at HEINEKEN. The Interviewer pokes and prods, asking a series of 12 timed questions designed to tease out whether you’re the kind of person who would thrive at HEINEKEN.  After answering the 12 questions the website presents a personal profile to the viewer, based on Enneagram typologies. Profiles like Achiever, Loyalist, or Pioneer, to name a few, accompanied by a description of their character. Profiles can then be shared on social media and those readers are invited to take the Interview as well. The campaign is being promoted on LinkedIn and Facebook. Prospective employees who take The Interview can progress their applications further by visiting HEINEKEN’s global or local career sites to explore available roles.