| Title | ENERGY SYMPHONY |
| Brand | GÖTEBORG ENERGI |
| Product/Service | ENERGY COMPANY |
| Category |
B04. Use of Original Composition for a Brand or Campaign |
|
Entrant
|
STENDAHLS Gothenburg, SWEDEN
|
|
Idea Creation
|
STENDAHLS Gothenburg, SWEDEN
|
|
PR
|
STENDAHLS Gothenburg, SWEDEN
|
|
Production
|
FOLKE FILM Stockholm, SWEDEN
|
Credits
| Andreas Gunberg |
Stendahls |
Key Account Manager |
| Maja Kipatsi Danell |
Stendahls |
Copywriter |
| Mats Tellving |
Stendahls |
Art Director |
| Caroline Johansson |
Stendahls |
Project Manager |
| Katarina Engström |
Stendahls |
Production manager |
| Annie Gustavsson |
Stendahls |
PR/Social media manager |
| Kristian Gonzales |
Stendahls |
Art Director |
| Samuel Forsström |
Stendahls |
Designer |
| Agneta Fromell |
Stendahls |
Assisting Art Director |
| Zeynep Sahin |
Stendahls |
Art Director |
| Kajsa Arnoldson |
Stendahls |
Art Director |
| Klas-Henrik Hörngren |
Freelance |
Composer |
| Maia Hirasawa |
Freelance |
Vocal |
| Side by Side by El Sistema |
Freelance |
Choir |
| Gothenburg Symphony Orchestra |
Gothenburg Symphony Orchestra |
Orchestra |
The Campaign
The idea was to interpret the graphs that show one year of Gothenburg energy consumption and set it to music.
The music illustrates how the energy consumption varies throughout a year as the temperature goes up and down and half a million inhabitants of Gothenburg shower, work, cook and sleep. The purpose was to show that together we can make a change for the environment, by actually use less of the company's products.
Creative Execution
The artists Maia Hirasawa, the composer Klas-Henrik Hörngren and the world famous Gothenburg Symphony Orchestra created a unique piece of music based on graphs that shows the energy consumption of Gothenburg.
The Energy Symphony was presented as a music video and a short documentary about the project, and of course on iTunes and Spotify.
The website offered practical tips on how to use less energy, and the campaign ended with a unique concert for all people who had shared their own ways of saving energy during the campaign.
The campaign was local and the objective was primary to reach the 600 000 citizens of Gothenburg. With 4.1 million exposures, a reach of 981 000 unique browsers and one million ”plays-to-end” of the documentary, the goal was greatly exceeded.
The Energy Symphony drew attention and was mentioned in many different media channels.
From editorial articles in news press, at Gaffa.se (Sweden’s leading online music magazine), Feber (one of Sweden’s largest and most popular tech/news sites) to content on Sweden’s largest influencer platforms and posts on social media (from Swedish influencers to the head of environment on The Guardian).
This campaign is all about creating a unique piece of music that reflects the entire city of Gothenburg's yearly energy consumption. The Energy Symphony.
The music is the magic tool that in this case turns something uninteresting and hard into something emotional and accessible.
To transform boring data into an innovative piece of music in the worlds first The Energy Symphony, in order to create engagement in the climate challenge.