| Title | TEACHER |
| Brand | DANONE |
| Product/Service | ACTIMEL |
| Category |
B03. Use of Licenced or Remastered Music for a Brand or Campaign |
|
Entrant
|
VINIZIUS Y&R Barcelona, SPAIN
|
|
Idea Creation
|
VINIZIUS Y&R Barcelona, SPAIN
|
|
Production
|
SONNY London, UNITED KINGDOM
|
Credits
| Mark Roalfe |
RKCR/Y&R |
EXECUTIVE CREATIVE DIRECTOR |
| Martin Goldberg |
RKCR/Y&R |
CREATIVE DIRECTOR |
The Campaign
Danone has unveiled a global relaunch for its Actimel yogurt drinks,
marking its biggest launch to date, with a new brand platform called Stay
Strong.The first global integrated campaign runs across TV, outdoor, PR,
social and experiential media and aims to celebrate positive resilience in
everyday situations, the brand said. The creative heroes a farmer and a
teacher and their upbeat, positive attitude, supported by iconic songs
from Aerosmith and the Bee Gees.The Stay Strong campaign will encourage
people to stay positive throughout the day, leveraging music throughout in
order to help them navigate through life’s daily challenges. Actimel, Stay Strong.
Creative Execution
LA SEXTA TV CHANNEL. YOUTUBE