| Title | HOT OR COLD |
| Brand | DOLLY DIMPLES |
| Product/Service | DOLLY DIMPLE'S PIZZA |
| Category |
A09. Games & Gaming |
|
Entrant
|
ANORAK Oslo, NORWAY
|
|
Idea Creation
|
ANORAK Oslo, NORWAY
|
Credits
| Pål Høyer-Andreassen |
Anorak |
Creative |
| Magnus Høgberg Hansen |
Anorak |
Creative |
| Øistein Markus Holm |
Anorak |
Creative |
| Kasper Amundsen Tuvnes |
Anorak |
Creative |
| Jens Bjørklund |
Anorak |
Creative |
| Rune Roalsvig |
Anorak |
Client director |
| Ellen Hilleren |
Anorak |
Account Manager |
| Derek Ercolano |
Anorak |
Designer |
| Edel Drage |
Anorak |
Designer |
| Erlend Dal Sakshaug |
Anora |
Editing |
| Man Vs. Internet |
Man Vs. Internet |
Digital production |
The Campaign
A modern and digital remake of the classic hide and seek game: hot or cold. The goal of the game is to seek out the hottest place following audio and visual feedback from the mobile game. The gameplay was based on location, and wherever you started the game, a virtual pizza would be placed within a couple of minutes walking distance. Audio and visual feedback led the users to the super hot pizza that is literally called Burning hot (Brennheit in Norwegian).
To claim their prize the users were guided to the nearest restaurant where they could exchange their virtual pizzas for very real, burning hot ones.
Creative Execution
The game was teased and launched in social media through movies claiming that this game is the reason everyone is looking down at their phones all the time. The game was launched through the same SocialMedia channels and every day 100 free pizzas could be won. The game ran for 7 consecutive days.
Engaged more than 20% of our Facebook followers to play.
45% of all visitors returned to play more than once.
Average time on site: 3 minutes 36 seconds.
All 700 pizzas was found and claimed at local restaurants.
*we did launch before Pokemon GO, but do not seriously claim that Pokemon GO was invented in any relation to this game.
To grab their customers attention for their new smoking hot pizza, Dolly Dimple’s used a game every Norwegian knew from their childhood, Tampen Brenner (Eng: Hot or Cold). A real life hunt, for free pizzas. And in a way, you could say, that we might have inspired the biggest mobile game of this decade, with Pokémon Go! launching three months after.
Dolly Dimples is a underdog and a challenger in the marked. But with a delicious product, delivered faster and with more innovative solutions, they appeal to the younger generation. Our core growth audience is digital natives that love pizza and mobile games. Giving them a free mobile game, that could earn them a free pizza would make an impact and strengthen the brand.