| Title | HOLOQUARIUM |
| Brand | FRANKFURT ZOO |
| Product/Service | ZOO AND AQUARIUM |
| Category |
A11. Digital & Mobile Brand Experience |
|
Entrant
|
LEO BURNETT FRANKFURT, GERMANY
|
|
Idea Creation
|
LEO BURNETT FRANKFURT, GERMANY
|
|
Additional Company
|
FRANKFURT ZOO, GERMANY
|
Credits
| Hans-Juergen Kaemmerer |
Leo Burnett Germany |
Creative Director |
| Hugo Moura |
Leo Burnett Germany |
ACD Designer |
| Andreas Pauli |
Leo Burnett Germany |
Chief Creative Officer |
| Michael Fluhr |
Leo Burnett Germany |
Designer |
| Viktor Kislovskij |
Leo Burnett Germany |
Creative Technologist |
| Katrin Kester |
Leo Burnett Germany |
Head of PR |
| Netti Weber |
Leo Burnett Germany |
Agency Producer |
| Conradin Hagedorn |
Leo Burnett Germany |
Agency Producer |
| Cornelia Richter |
Leo Burnett Germany |
Artbuyer |
The Campaign
To change this, we used a technology that brings a traditional print ad to life. All that’s needed is a smartphone with QR code reader and a piece of plastic film. By bending the film into a pyramid and placing it on their mobiles, people created a mini-aquarium with its underwater inhabitants as a 3-D projection. “
Creative Execution
All they needed was a smartphone with QR code reader and a piece of plastic film, which was sticked on the ad. By bending the film into a pyramid and placing it on their mobiles, people created a mini-aquarium with its underwater inhabitants as a 3-D projection.
With this "interactive" print ad in magazine ZOO.F we reached over 50.000 children and their parents in the Frankfurt region. They were all fascinated by the 3-D "Holoquarium", with the result that many of them wanted to see the underwater world live in person at Frankfurt Zoo.
A documentary video of the "Holoquarium" spread itself worldwide via social media and generated many likes and posts, but also many new fans and friends for the Frankfurt Zoo.
With this "interactive" print ad in magazine ZOO.F we reached over 50.000 children and their parents. They were all fascinated by the 3-D "Holoquarium", with the result that many of them wanted to see the underwater world live in person at Frankfurt Zoo.
We placed a print ad in the popular ZooF. magazin, which is distributed all over the city for free. So we reached many families with children with a little foretaste of the next visit to the Frankfurt Zoo.