JASON BOURNE - REMEMBER EVERYTHING
| Title | JASON BOURNE - REMEMBER EVERYTHING |
| Brand | NBCUNIVERSAL |
| Product/Service | JASON BOURNE |
| Category |
A11. Digital & Mobile Brand Experience |
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Entrant
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DAREWIN ENTERTAINMENT AGENCY Paris, FRANCE
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Idea Creation
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DAREWIN ENTERTAINMENT AGENCY Paris, FRANCE
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Production
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STINKDIGITAL Paris, FRANCE
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Credits
| Wale Gbadamosi Oyekanmi |
Darewin Paris |
CEO/Founder |
| Baptiste Clinet |
Darewin Paris |
Deputy Managing Director/Creative Director |
| Lennie Stern |
Darewin Paris |
Deputy Managing Director/Senior Account Manager |
| Damien Foui |
Darewin Paris |
Art Director |
| Fabienne Fiorucci |
Darewin Paris |
Copywriter |
| Loup-Eder Noël |
Darewin Paris |
Digital Account Manager |
The Campaign
Where were you on that day? What did you do? Who were you with? Can you recall all your past, or some of it has been deleted as Jason Bourne’s? What if you could test your memories and compete with your digital memory?
Creative Execution
We created www.remembereverything.com, an unique responsive design website. Thanks to its innovative and unique algorithm, it offered to its visitors the possibility to revisit their Facebook and Instagram memories through Google Streetview. At the end, they saw how much they can recall their own memory as Jason Bourne.
120,000 visitors in one month
70% of visitors challenged their memory to the end
An average of 2 minutes spent on the website
1% of bounce rate!
How to better promote a movie that in immersing fans into its plot ? Thank to The Jason Bourne Experience, as Jason Bourne, fans could challenge their own memory through an unique immersive game.
Results : we made Entertainment.. to promote Entertainment and hit 120,000 visitors in one month.
The Jason Bourne trilogy met a huge commercial success with, at this time, more than 1.2 billion dollars of global worldwide revenue - the four first films from the saga bring together - whose 639 million dollars only in the United States.
So american fans was our first target. Making them live what their favorite hero was living on a daily basis was the best approach to engage them into the launch of this new sequel.