Title	THE FASTEST INTERVIEW EVER
Brand	AUDI
Product/Service	AUDI SPORT- R8
Category	A10. Live Brand Experience
Entrant	VERBA Milan, ITALY
Idea Creation	VERBA Milan, ITALY
Production	KAREN FILMS Milan, ITALY

Name	Company	Position
Luca Cortesini	Verba	Executive Creative Director
Michelangelo Cianciosi	Verba	Executive Creative Director
Daniel Cambò	Verba	Art Director
Stefano Castagnone	Verba	Copywriter
Giovanni Fantoni Modena	---	Director
Alessandro Bolzoni	---	Director of Photography

The Campaign

With the launch of Audi Sport and the opening of 17 new showrooms, Audi Italia was in search of new personnel. But a brand with such a strong attitude couldn’t hire just anyone. That’s why we devised a job interview that really put the candidates’ character to the test. Out of all the applicants for a job at Audi Sport, three were invited for an interview with Audi Italia director Fabrizio Longo. But rather than sitting in front of a desk, they found themselves being driven at top speed in an Audi R8, having to answer the questions put to them by their interviewer. The video is the most successful ever on the Audi Italia Facebook page, with over 2,500,000 views, 14,500 shares and over 4,000 comments.

Creative Execution

A video in which we demonstrate the attitude of Audi Sport with the help of the people who want to work for this new brand. A job interview that breaks the mould, in which you have to show you really do meet the expectations of a brand like this.

The video is the most successful ever on the Audi Italia Facebook page, with over 2,500,000 views, 14,500 shares and over 4,000 comments.

Thanks to the video, Audi Sport became a relevant brand in the space of just a few short days: the resumes sent in to apply for a job in this division of Audi rose 128% and search queries for the brand by 200%.

For a brand like Audi Sport, showing you have the right attitude is very important. And the attitude of a brand like this isn’t expressed only by its cars, but also by the people who are part of it.