| Title | SUPER BOCK HOUSE OF BEER |
| Brand | UNICER |
| Product/Service | VISITORS CENTRE |
| Category |
A10. Live Brand Experience |
|
Entrant
|
OMDESIGN Matosinhos, PORTUGAL
|
|
Idea Creation
|
OMDESIGN Matosinhos, PORTUGAL
|
Credits
| Diogo Gama Rocha |
Omdesign |
General Manager |
The Campaign
Unicer is the largest Portuguese beverages producer, mostly focused on beer, which belongs to Carlsberg company. Aiming at drawing the consumers closer to the brand, the company decided to create a visitors centre in Porto, located in its Production Plant.
Creative Execution
All contents and spaces of this innovative, dynamic and interactive place have solutions, materials, formats and hues of colour allusive to the world of beer and the territory of Super Bock. Throughout the visit, distributed over ten distinctive areas, there are a variety of points of interest, namely the Production Line, the Craft Beer Atelier – a totally independent “mini-factory”, where visitors can observe all the production processes of the Unicer's craft beers – and the Brew House, which still displays the original copper kettles that have over 50 years old.
At Super Bock House of Beer, the involvement with visitors is a constant feature, offering a unique and unforgettable experience, through visits to various spaces with films and the on-going interactivity with static and dynamic contents addressing the history of the company, the people and the Super Bock brand, passing on to the current production line of this emblematic beer.
Unicer is the largest Portuguese beverages producer, mostly focused on beer, which belongs to Carlsberg company. Aiming at drawing the consumers closer to the brand, the company decided to create a visitors centre in Porto, located in its Production Plant.
This new visitors centre and a tourist attraction in the city of Porto have to be unique and authentic, given that it is a fully operational “living house”, where the visitors could watch the entire beer brewing process, learn about the raw materials used to make beer, as well as know the important moments, stories and curiosities of the Super Bock brand.