Title	MISSION TO THE MOON
Brand	AUDI
Product/Service	AUDI
Category	A16. Excellence in Partnerships between a Content Producer and a Brand/Product/Talent
Entrant	THJNK Hamburg, GERMANY
Idea Creation	THJNK Hamburg, GERMANY
Production	LIGA_01 COMPUTER FILM HAMBURG, GERMANY
Production 2	HARVEST DIGITAL AGRICULTURE Hamburg, GERMANY
Production 3	EASYDOESIT Berlin, GERMANY
Production 4	FIREAPPLE Munich, GERMANY
Production 5	KURZGESAGT GMBH München, GERMANY
Production 6	MJZ New York, USA
Additional Company	LOVED Hamburg, GERMANY
Additional Company 2	VENABLES BELL & PARTNERS San Francisco, USA

Name	Company	Position
Armin Jochum	thjnk ag	CCO
Gerrit Zinke	thjnk ag	Executive Creative Director
Heiko Freyland	thjnk ag	Executive Creative Director
Will McGinnes	Venables Bell & Partners	Executive Creative Director
Michel Foertsch, Andreas Wagner, Grit Hornich	thjnk ag	Creative Director
Tyler Hampton, Erich Pfeifer	Venables Bell & Partners	Creative Direction
Roman Lukowski, Sabrina Mairinger, Florian Schaar	thjnk ag	Art Direction
Anke Peters	thjnk ag	Account Director
Denise Mancinone, Frederike Wasserkampf	thjnk ag	Account Management
David Corns, Chris Bergen, Ally Humphreys	Venables Bell & Partners	Account Managemnt
Michel Foertsch, Eike Eberhardt, Tim Cantow, Karl Wolfgang Epple	thjnk ag	Copy
Maximilian Weigl, Alexander Kovrigin	thjnk ag	Strategists

The Campaign

The Mission to the Moon stands to remind us that in order to create true innovation and technological progress, we must constantly look for new challenges and push boundaries. Sometimes even those of our earth. Because technology that resists the conditions of the moon will make our streets on earth safer. This project unites people from many different fields: technical engineers, designers, scientists – even a NASA veteran. The moon is the future of mankind. Audi is starting the journey already today.

Creative Execution

The Mission to the Moon is extremely relevant for Audi as a car maker – and the whole car making industry. On a technological level, it sets a completely new standard of what is possible. This is the first time that a car maker is building a vehicle for the moon. And gaining insights and know-how for every technological field in the process. But also from a cultural and humanistic point of view, Audi is breaking new ground: they are encouraing the private business sector to engage in space travel – and pave the way towards our the future of mankind. In 10 years, we will all be able to get on a rocket and fly to the moon. Pioneers like Audi are paving the way already today.

The Audi lunar quattro will conduct scientific experiments to generate further knowledge for technological, medical and biological research and the future of humanity. The launch of the mission lies in the future – but already today it inspires people all over the globe. Over 54 million media contacts generated, a PR value of 8.5 million and 39 Audi markets involved are figures that speak for themselves. Even at Super Bowl 50, the mission’s spirit found its echo in the commercial break. The countdown to the ultimate proof of Vorsprung durch Technik has started.

Audi has always pushed limits in order to create innovation and technological progress. Now it’s time to take it to the next level. With a test drive under the toughest condition known to mankind to test technology – and make our cars on earth safer. A test drive on the moon. Together with a private team of engineers, Audi is building the Audi lunar quattro. On a digital content hub, users can experience every step of the mission and the designing and testing process in updates, films, articles and interviews. Vorsprung durch Technik and pioneering spirit in a new dimension.

The Audi lunar quattro is a masterpiece of engineering. And a playground for engineers and pioneers to test new technology that will be integrated in every Audi on earth. The Audi lunar quattro is resistant to heat and cold, driven by highly functional storage batteries that are powered by a solar panel make an endless lifespan possible. Never before has a carmaker made efforts to reach the moon and shown the pioneering spirit to put their technology to a test like this. Its design merges Audi typical form with the funcionality required by space.