Title	FALSE ALARM
Brand	UNIVERSAL /REPUBLIC RECORDS IN ASSOCIATION WITH INTEL
Product/Service	FALSE ALARM - THE WEEKND
Category	B07. Excellence in Music Video
Entrant	GREAT GUNS London, UNITED KINGDOM
Idea Creation	REPUBLIC RECORDS Santa Monica, USA
Production	GREAT GUNS London, UNITED KINGDOM

Name	Company	Position
Ilya Naishuller	Great Guns	Director
Ilya Naishuller	Great Guns	Director
Lado Kvataniya	n/a	Writer
Eric Barrett	Mirror Films	Executive Producer
Laura Gregory	Great Guns LTD	CEO/Founder
Sheridan Thomas	Great Guns LTD	Executive Producer
Clarissa Troop	Great Guns LTD	Executive Producer
Inga Vainstein Smith	n/a	Producer
Kate Miller	Universal Music	Video Commissioner
Starr Whitsides	n/a	Director of Photographer
Laurent Turlure	n/a	Production Designer
James Demetriou	Great Guns LTD	Editor
Vlad Kaptur	n/a	Editor
Vladimir Tevlovski	n/a	Stunt Coordinator
Eddie Perez	n/a	Stunt Coordinator
Kostas Theodosiou	n/a	Colourist
Kamir Asgar	n/a	Sound Designer
Pedro Jimenez	n/a	Sound Mixer
Dalit Bwenna	n/a	Costume Designer
Vance Burberry	n/a	Camera Operator

The Campaign

The music video tells the story of a bank heist gone wrong, all shot from first person POV in seemingly one continuous shot. The hero desperately trying to save a hostage amidst the total carnage that ensues.

Creative Execution

Timeline – 4 weeks from brief to delivery. Execution - Shot entirely from first person POV on the Codex Action Cam and edited to look like a single continuous shot, with several large scale vehicular stunts and perfectly timed action choreography, all specifically designed to hit exact moments throughout the track

Reach - Received 29,000,000 views on youtube in 2 weeks and has been shared over 322,000 times on YouTube alone. Engagement and Impact- Has promoted audience discussion and reviews on Youtube and across all social media. The views so far have proved that this video has engaged with a large audience

Because its a music video