| Title | YETER CEKTIGIN |
| Brand | TURKCELL |
| Product/Service | YETER CEKTIGIN |
| Category |
A17. Innovation in Entertainment |
|
Entrant
|
TURKCELL Istanbul, TURKEY
|
|
Idea Creation
|
TURKCELL Istanbul, TURKEY
|
Credits
| Hakan Coskun |
Turkcell |
Digital Communication Specialist |
The Campaign
With our project we aimed to put an end to the problem of watching the concert through cameras by creating a mobile platform called “YeterÇektigin.com”. The name of the project refers to both the act of shooting videos and photos constantly and the frustration of trying to do so, without forgetting to say ENOUGH! We wanted people to realize that they miss out on the moment with their efforts to relive it later.
Creative Execution
We asked the to register to the platform with their social media accounts from the advertising areas in the concert hall before the concert started. We set up professional teams to take videos and photos to free the audience from their phones. Videos and photos of the event were prepared and uploaded simultaneously by our teams for the audience to share later.
Also since people like to share the event they are in, in the period they are attending contents prepared during the concert were shared periodically from the accounts of audience members who gave us permission.
Furthermore we wanted to reward the audience who let go of their phones and had the utmost fun by using ‘Yeter Çektigin’, by holding a raffle between all the different audiences in every concert, two lucky fans won the opportunity to meet their favorite artist.
With this communication plan, 500 people in the concert hall enjoyed the moment and watched the show instead of their mobile screens. In our digitally evolving world, we solved a problem technology caused with technology, by creating a real-time online platform in a real-life event!
We defined a problem which occurs in digital world as an insight and we found a solution to this problem through creating a mobil website.
Based on this insight we wanted to prevent this from happening in the concert series ‘Yildizli Geceler’ we sponsor because this unfortunate situation results in poor interaction between the audience and the artist.