| Title | AUDIBLE STREET ART |
| Brand | URAL MUSIC NIGHT |
| Product/Service | URAL MUSIC NIGHT FESTIVAL |
| Category |
B05. Use of Music Streaming Platform/Video Hosting Service/App |
|
Entrant
|
VOSKHOD Ekaterinburg, RUSSIA
|
|
Idea Creation
|
VOSKHOD Ekaterinburg, RUSSIA
|
Credits
| Andrey Gubaydullin |
Voskhod |
ECD |
| Daria Ovechkina |
Voskhod |
Copywriter |
| Anton Rozhin |
Voskhod |
Copywriter |
| Vladislav Derevyannikh |
Voskhod |
Art Director |
| Dmitry Maslakov |
Voskhod |
Digital Creative Director |
| Alexander Zolotov |
Voskhod |
Programmer |
The Campaign
To promote a new festival for 2016 we presented audible street art, which adds vivid color and sound to the urban reality, camouflages its industrial dreariness.
Creative Execution
We found a cracked wall and a wall with twisted wires.
Cracked paint and wires gave us the rhythm and sound effects, so we just had to choose a melody to match.
Audible street-art became:
a real piece of art
a part of exposition of a national street-art festival
big news
The number of visitors increased by 50% comparing to last year.
With MusicNight App you can turn images to music.
The app captures on special marks and converts everything between them into sound.