Title	RADIO THREE - ORCHESTRA
Brand	BBC RADIO 3
Product/Service	RADIO 3'S 70TH BIRTHDAY
Category	A03. Online: Fiction & Non-Fiction
Entrant	BBC London, UNITED KINGDOM
Idea Creation	BBC CREATIVE LONDON, UNITED KINGDOM

Name	Company	Position
Susan Ayton	BBC Creative	Creative Head
Ben Friend	BBC Creative	Creative Head
Nicole Coleman	BBC Creative	Producer

The Campaign

To allow everyone to experience pioneering music and culture.

Creative Execution

Two contemporary composers Matthew Herbett and Soweto Kinch and the poet Alice Oswald wrote special pieces of work for us. Films were made to interpret and reflect these commissions. They all collaborated or performed to allow all the viewers to benefit from the experience without compromise. All three pieces were aired across all the BBC channels. Radio and online films also helped audiences get a deeper understanding of the work.

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We showed that BBC Radio 3 is one of the most significant cultural players in the UK.

We commissioned three original 30 second pieces of work across three genres; classical, jazz and poetry, showing the range of Radio 3.