| Title | HORNY VIRLAVAL |
| Brand | DNB |
| Product/Service | BANK |
| Category |
A11. Digital & Mobile Brand Experience |
|
Entrant
|
TRY Oslo, NORWAY
|
|
Idea Creation
|
TRY Oslo, NORWAY
|
|
Media Placement
|
VIZEUM Oslo, NORWAY
|
|
Production
|
ANIMASJONSDEPARTEMENTET Oslo, NORWAY
|
Credits
| Lars Joachim Grimstad |
TRY |
Copywriter |
| Jonas Grønnern |
TRY |
Copywriter |
| Caroline Ekrem |
TRY |
Copywriter |
| Lars-Kristian Harveg |
TRY |
Art Director |
| Sara Hødnebø |
TRY |
Art Director |
| Jeppe Gjesti |
TRY |
Graphic designer |
| Marianne Eskeland |
TRY |
Designer |
| Erlend Loe |
|
Writer |
| Kim Holm |
APT |
Designer |
| Camilla von Borcke |
TRY |
Project Manager |
| Marianne Strandly |
APT |
Producer |
| Mette Olsen |
DNB |
Client |
| Caroline Ekrem |
TRY |
Copywriter |
| Bjørnar Buxrud |
TRY |
Copywriter |
| Arne Eggen |
TRY |
Account Director |
| Joakim Sjødin |
APT |
Designer |
| Eirik Huse |
APT |
Animation |
| Egil Pay |
TRY |
Art Director |
| Aina Lemoen Lunde |
DNB |
Client |
| Kim Holm |
APT |
Designer |
The Campaign
We sent the whole legal text to one of Norways most famous writers - Erlend Loe - and challenged him to use the exact same letters to write a short story.
The legal text was transformed into a story about love, loneliness, vulnerability - and a horny dog called Virlaval.
The short story was published online, as an audio book and as a book sent to potential customers.
Creative Execution
The project and online book was promoted on TVCs, social media and own platforms (webpage, crm).
Total sales of insurance went up by 41% compared to a similar period.
We made an online book with a Norwegian writer as branded entertainment.
The strategy was to tell the target audience that DNB has made insurance simple. The Coverage Guarantee© is so good, you can read a book instead of reading the legal text. We made a TVC that told about the project. Everyone could read the story online, and potential customers were sent the printed book.