RADIO THREE - COUNCIL ESTATE
Title | RADIO THREE - COUNCIL ESTATE |
Brand | BBC RADIO 3 |
Product/Service | RADIO 3'S 70TH BIRTHDAY |
Category |
A03. Online: Fiction & Non-Fiction |
Entrant
|
BBC London, UNITED KINGDOM
|
Idea Creation
|
BBC CREATIVE LONDON, UNITED KINGDOM
|
Credits
Susan Ayton |
BBC Creative |
Creative Head |
Ben Friend |
BBC Creative |
Creative Head |
Nicole Coleman |
BBC Creative |
Producer |
The Campaign
To allow everyone to experience pioneering music and culture.
Creative Execution
Two contemporary composers Matthew Herbett and Soweto Kinch and the poet Alice Oswald wrote special pieces of work for us. Films were made to interpret and reflect these commissions. They all collaborated or performed to allow all the viewers to benefit from the experience without compromise.
All three pieces were aired across all the BBC channels.
Radio and online films also helped audiences get a deeper understanding of the work.
XX
We showed that BBC Radio 3 is one of the most significant cultural players in the UK.
We commissioned three original 30 second pieces of work across three genres; classical, jazz and poetry, showing the range of Radio 3.