STRELLSON: MAKE YOURSELF UNSTOPPABLE
| Title | STRELLSON: MAKE YOURSELF UNSTOPPABLE |
| Brand | STRELLSON |
| Product/Service | STRELLSON |
| Category |
A03. Online: Fiction & Non-Fiction |
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Entrant
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SERVICEPLAN Munich, GERMANY
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Idea Creation
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SERVICEPLAN Munich, GERMANY
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Media Placement
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MEC GERMANY Munich, GERMANY
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Production
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WANDA GERMANY GMBH Hamburg, GERMANY
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Production 2
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NEVEREST Munich, GERMANY
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Additional Company
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SPARK London, UNITED KINGDOM
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Additional Company 2
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NHB Berlin, GERMANY
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Additional Company 3
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MAJOR TOM MUSIC COMPANY London, UNITED KINGDOM
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Credits
| Alexander Schill |
Serviceplan |
Global Chief Creative Officer |
| Hans-Peter Sporer |
Serviceplan |
Creative Managing Director |
| Katrin Eberbach |
Serviceplan |
Management Supervisor |
| Katharina Keith |
Serviceplan |
Creative Director Text |
| Nicolas Klein |
Serviceplan |
Art Director |
| Julian Rinnewitz |
Serviceplan |
Account Manager |
| Florian Daldrup |
Serviceplan |
Copywriter |
| Kornelia Szatko |
Serviceplan |
Copywriter |
| Maik A. Schmidt |
Neverest |
Executive Producer |
| Alexandra Junginger |
Neverest |
Production Assistant |
| Matthias Harbeck |
Serviceplan |
Executive Creative Director |
| Joffrey Jans |
Wolf&Lamm |
Director |
| Kai Kurve |
Wolf&Lamm |
Director |
| Phillip Kaminiak |
Wolf&Lamm |
Director of Photography |
| Mandy Kothe |
Wanda Germany |
Executive Producer |
| Jens Groeger |
Wanda Germany |
Producer |
| Alex Momchev |
Solent Film |
Producer |
| Emil Rangelov |
Solent Film |
Producer |
| Chris Faber |
Freelancer |
CGI Artist |
| Pana Agueta |
nhb |
Colorist |
| Michael Timmers |
Freelancer |
Editor |
| Stephan Tietz |
nhb |
Senior Compositing Artist |
| Tim Tibor |
nhb |
Executive Producer / Post Producer |
| Matthias Bauss |
Spark Entertainment |
MUSIC CONSULTANT Managing Director |
| Kathrin Heinemann |
Spark Entertainment |
MUSIC CONSULTANT Account Director |
| MNEK |
Freelancer |
Artist |
| Tobias Schult |
Tobias Schult Photography |
Photographer |
| Bernd Norbert Wuertz |
Freelancer |
Sound Design |
The Campaign
Strellson encourages men to follow their inner drive and to go their own way. That’s why the world-famous Queen song “Don’t Stop Me Now”, in an exclusive
cover version by star producer MNEK, became our anthem in the new campaign. The lyrics perfectly encapsulate the spirit of the brand and the captivating execution makes the music video literally unstoppable. It tells the story of a confident man in a Strellson suit who is on a spectacular journey through a bizarre world. He continues steadfastly on his way – true to the motto “Make yourself unstoppable”. The film communicates that Strellson’s high-end premium suits and a confident style give men support and composure in every situation.
Creative Execution
After selective prelistening, we asked the British singer-songwriter and star producer MNEK to cover Queen’s popular track entitled ‘Don’t Stop Me Now’. The modern, catchy take on the rock classic became the video’s theme song. The shooting lasted a week and took place in a film city in Sofia. The challenge was to translate the message “Make yourself unstoppable” into a literally unstoppable film. Elaborate set constructions, numerous extras and props in rapidly changing settings create the impression of various storylines.
Strellson launched its new campaign on a specially chosen date: 5 September, Freddie Mercury's 70th birthday. The film was spread on the social media channels Facebook, Instagram and on YouTube and in fashion and trend blogs that are relevant for our target group.
Within the first weeks, the successful film got more than 13 million views on social media platforms like Facebook, YouTube, Instagram. Strellson gained 43% more followers and generated over 98 million media impressions worldwide. The modern, fresh take on the original song received lots of positive response. After numerous requests, Strellson releases MNEK’s cover version of the song officially on Spotify in October.
Strellson encourages men to follow their inner drive and to go their own way. For the first time, the company draws attention to its brand message with an online music video. It is a tribute to Freddie Mercury and, even more, a tribute to all men.
Strellson makes premium fashion for passionate men who go their own way. Men who are constantly reinventing themselves. Men who are always up for something new. Regarding these values, we framed the new brand core: “Never stop beginning”. The lyrics of Queen’s “Don’t stop me now” as well as its dynamics perfectly match the spirit of the brand. By using the famous song, we translated the strategic concept into an engaging anthem that inspires men to follow their own path, come what may. In order to attract more attention and to pay tribute to Queen’s front man, Strellson launched its new campaign on a specially chosen date: 5 September, Freddie Mercury's 70th birthday.