| Title | CODETA CASINO TUTORIALS |
| Brand | CODETA |
| Product/Service | CASINO TUTORIAL |
| Category |
A04. Series: Fiction & Non-Fiction |
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Entrant
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NEWNAME AGENCY Stockholm, SWEDEN
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Idea Creation
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NEWNAME AGENCY Stockholm, SWEDEN
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Production
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NEWNAME AGENCY Stockholm, SWEDEN
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Credits
| Liam Nazemi |
NewName agency |
Cinematographer and CEO |
| Andre Nazemi |
NewName agency |
Producer |
| Jean-Claude Boeke |
NewName agency |
Producer |
The Campaign
The cinematographer/director tested out the equipment by doing a color chart test with the actor and came to the decision of shooting the tutorials with an Arri Amira camera with a Angeniux zoom lens. We decided to use a studio environment instead of a regular dark casino due to the lighting aspect, the studio gave us the possibility to utilize space lamps in a Tungsten environment.
The production designer custom made each table, in order to keep true to our Bond theme we gave the tutorials a more elegant feel so we kept the color palette simple, clean and classy.
A big music score was composed for the series with a unique touch for every film.
Creative Execution
• Implementation: We selected an elite young small crew and cast.
• Timeline: 2 days
• Placement: Studio
• Scale: Medium
• Reach: Scandinavia, Europe and last Asia.
• Engagement: Spectators/viewers
• Impact: Making the viewer want to experience the table games first hand.
A tutorial that showcases how to play, Roulette, Black Jack and Baccarat has been made prior to ours, however never before has it been portrayed and given a more entertaining cinematic touch to it making the spectators enjoy their learning experience with a glamorous sensation.
We decided to make it a 2 day shoot, so we shot 2 tutorials each day.