| Title | WHOPPER BLACKOUT |
| Brand | BURGER KING FRANCE |
| Product/Service | FAST FOOD |
| Category |
A03. Online: Fiction & Non-Fiction |
|
Entrant
|
BUZZMAN Paris, FRANCE
|
|
Idea Creation
|
BUZZMAN Paris, FRANCE
|
|
Production
|
WHY US PARIS, FRANCE
|
Credits
| GEORGES MOHAMMED-CHÉRIF |
BUZZMAN |
President and Executive Creative Director |
| THOMAS GRANGER |
BUZZMAN |
Vice - President |
| JULIEN LEVILAIN |
BUZZMAN |
Associate Director |
| VANESSA BARBEL |
BUZZMAN |
Head of TV & Print Production |
| AMELIE JUILLET |
BUZZMAN |
Head of Communication and PR |
| CLARA BASCOUL-GAUTHIER |
BUZZMAN |
Communication and PR Manager |
| BÉRÉNICE CHARLES |
BURGER KING |
Marketing Project Manager |
| MARINE DUPAS |
BURGER KING |
Marketing Project Manager |
| LOÏC COELHO |
BUZZMAN |
Account Manager |
| CLÉMENCE GATEAU |
BUZZMAN |
Account Executive |
| JULIEN SCAGLIONE |
BUZZMAN |
Head of Social Media |
| LORIS BERNARDINI |
BUZZMAN |
Social Media Manager |
| MARIE LE SCAO |
BUZZMAN |
Social Media Consultant |
| BENOIT CROUET |
BUZZMAN |
TV Producer |
| Béatrice Roux |
BURGER KING |
Marketing Director |
| Romain Pergeaux |
BUZZMAN |
Copywriting and Artistic Direction |
| Yohan Benazzouz |
BUZZMAN |
Creative |
| Gabriel Palut |
BUZZMAN |
Creative |
| François Laboué |
BUZZMAN |
Creative |
| PIERRE GUENGANT |
BUZZMAN |
Account Director |
| Katya Violi |
BUZZMAN |
Production |
| Rudy Tasimovicz |
Rudy Tasimovicz |
Producer |
| Gilles Vatinet |
WHY US |
Production Manager |
| WHY US |
WHY US |
Production |
| Nighshift |
Nighshift |
Post Production |
| Schmooze |
Schmooze |
Music and Sound Design |
| Simon Levene |
Simon Levene |
Director |
| MEC |
MEC |
Media Agency |
The Campaign
For the first time since its return to France, Burger King retraces this dark period of history in a shocking documentary. From the brand’s departure in 1997 to its almost miraculous comeback to France in 2012, this documentary narrates this period, mixing exclusive archives images and impactful testimonials.
Creative Execution
This movie is 7 minutes long, so it was important to launch it on an appropriate way to reach on the first place the fans, the ones that are the most likely to watch this kind of content. That's why the movie’s launch started with Burger King fans community, very engaged in social media, and on influencers that were invited to watch the documentary in a movie theatre, in order to generate press coverage. To go beyond the brand community, short extracts of the movie have been broadcasted on web medias during one month, redirecting people to the full lenght version.
4,5 million views
525 000 hours spent watching the film
28 million contacts
14 780 shares on social media
110 media clips
This work is a "mockumentary" and its purpose is to entertain people by offering them fun, without a strong and disturbing promotional message. The brand is here during the all movie, but its presence isn't aggressive nor unjustified as it can be in a more classical piece of brand content.
More than just showing the love of the fans for the Whopper, this documentary also proves what people are ready to do for it. So people that already are fans of the Whopper can enjoy a dedicated content by their favorite brand, and people that don't already know or like it (Burger King is back in France for less than 3 years so the brand is not as known as abroad) can discover it on a nice way.