| Title | SPEAK LIKE THE PATRÓN |
| Brand | NETFLIX |
| Product/Service | NARCOS SEASON 2 |
| Category |
A17. Innovation in Entertainment |
|
Entrant
|
NETFLIX Amsterdam, THE NETHERLANDS
|
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Idea Creation
|
WE ARE SOCIAL Milan, ITALY
|
|
PR
|
NETFLIX Amsterdam, THE NETHERLANDS
|
|
Production
|
NETFLIX Amsterdam, THE NETHERLANDS
|
Credits
| We Are Social |
We Are Social |
Creative Agency |
| Francesca Feller |
We Are Social |
Account Director |
| Elisabetta Andreoli |
We Are Social |
Senior Account Manager |
| Riccardo Bonetti |
We Are Social |
Senior Account Executive |
| Alessandro Sciarpelletti |
We Are Social |
Editorial Director |
| Simona Melani |
We Are Social |
Editor |
| Luca Scremin |
We Are Social |
Junior Writer |
| Gabriele Caeti |
We Are Social |
Creative Director |
| Daniele Piazza |
We Are Social |
Creative Production Director |
| Stefano Cucinotta |
We Are Social |
Senior Creative |
| Andrea Fumagalli |
We Are Social |
Senior Art Director |
| Marco Bertoletti |
We Are Social |
Designer |
| Babbel |
Babbel |
Media Partner |
The Campaign
We created an entire Spanish lesson inspired by the world of Narcos with Babbel, one of the leading apps for learning languages.
Creative Execution
Creation of a custom demo lesson in 6 languages (ENG/FR/DE/IT/PT/SWE) active since Sept. 5th 2016. Development of about 1 month and a half, online from Sept. 5th 2016. Demo still online.
Communication activity started the launched day globally. Social - FB/TW/IG country Netflix and properties Babbel - PR - press release launched by Netflix and Babbel, editorial - articles on Babbel magazine -, CRM e DEM.
RESULTS
media coverage: 1 Billion worldwide
social reach: 32,7M
new app users: +100K
Narcos is one of the Netflix’s most loved series, that triggers the fans’ interest in the plot and in the Spanish language. Also, language learning apps are used by millions of people everyday in the world.
Starting from insight: the tv series are always detect more valid allies to learn a language. This is also confirmed by Narcos: following the first season a large number of users have confirmed that they were learning a few phrases in Spanish thanks to the show.