FUELLED BY SOUND: THE NEW POLO BEATS FEAT. ALFRED BANKS
| Title | FUELLED BY SOUND: THE NEW POLO BEATS FEAT. ALFRED BANKS |
| Brand | VOLKSWAGEN |
| Product/Service | VOLKSWAGEN |
| Category |
C02. Branded Content & Entertainment Film |
|
Entrant
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GRABARZ & PARTNER Hamburg, GERMANY
|
|
Idea Creation
|
GRABARZ & PARTNER Hamburg, GERMANY
|
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Media Placement
|
MEDIACOM Düsseldorf, GERMANY
|
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Production
|
BLUT Hamburg, GERMANY
|
|
Additional Company
|
VOLKSWAGEN Wolfsburg, GERMANY
|
Credits
| Hartmut Kozok |
Grabarz & Partner |
CCO and Partner |
| Julijus Rebic |
Grabarz & Partner |
Creative Director |
| Roman Jonsson |
Grabarz & Partner |
Creative Director |
| Mirjam Swarowsky |
Grabarz & Partner |
Account Manager |
| Dirk Lanio |
Grabarz & Partner |
Account Manager |
| Anka Gerbes |
Grabarz & Partner |
Agency Producer |
| Axel Doepner |
Grabarz & Partner |
Agency Producer |
| Anders-Sundt Jensen |
Volkswagen AG |
Head of Marketing Communication |
| Judith Wilhelm |
Volkswagen AG |
Head of international Advertising |
| Dirk Große |
Volkswagen AG |
Head of international Advertising |
| Till Strauss |
BLUT GmbH |
Producer |
Brief Explanation
The noise of production machines and welding units are sounding through an assembly plant. Hip-hop newcomer Alfred Banks and his crew are sitting on a loose body part. As the Polo beats is put together one by one, the instruments of the crew and the lyrics of Banks mix with the sound of the production devices and lead to an exciting visual and acoustic fusion of music and car engineering craft. Resulting in the Polo beats – fueled by sound.