Title	CROSSES
Brand	RED CROSS FLANDERS
Product/Service	VOLUNTEER PROGRAM
Category	B08. Charities, Public Health & Safety, Public Awareness Messages
Entrant	DUVAL GUILLAUME Antwerp, BELGIUM
Idea Creation	DUVAL GUILLAUME Antwerp, BELGIUM
PR	DUVAL GUILLAUME Antwerp, BELGIUM
Production	DUVAL GUILLAUME Antwerp, BELGIUM
Production 2	AMP AMSTERDAM, THE NETHERLANDS

Name	Company	Position
Joey Boeters & Nik Sluijs	Duval Guillaume	Creative team
Dries De Wilde & Koenraad Lefever	Duval Guillaume	Executive Creative Director
Jasper Declercq	Duval Guillaume	Creative team
Luc Botten	Rode Kruis - Vlaanderen	Communications Director
An Luyten	Rode Kruis - Vlaanderen	PR Director
Patrick Clymans	Duval Guillaume	Head of Account Management
Jet Vervenne	Duval Guillaume	Account Manager
Dorien Van Antwerpen	Duval Guillaume	Account Executive
Laurent Lejeune	Duval Guillaume	Graphic Designer
AMP Amsterdam	AMP Amsterdam	Sound Design Arrangement
Bart Callaerts	Duval Guillaume	Animation
Kathy Van Looy	Duval Guillaume	PR Manager
Marjan De Beule	Duval Guillaume	Digital Strategy Director

Brief Explanation

The film shows a series of figures about historical crosses and the casualties that were linked to them during conflicts through different centuries. Together with an impressive and specific soundscape for each cross, taking people back to that specific age where these crosses had a bad impact on the society of that time. Every cross is presented with a different animation so that the film goes fluently from one cross to the next, presenting the number of people that died through it in a consistent way. The film ends with the Red Cross that has not caused any casualty, but on the contrary has been responsible for the fact that the lives of almost 41 million people were saved when they were in need of assistance. By illustrating the wonderful contribution of the Red Cross and its volunteers to our society this way we wanted to trigger people to supporttheRedCross.