| Title | HEALTH |
| Brand | AXA |
| Product/Service | BANK |
| Category |
A09. Financial Products & Services |
|
Entrant
|
PUBLICIS CONSEIL Paris, FRANCE
|
|
Idea Creation
|
PUBLICIS CONSEIL Paris, FRANCE
|
Credits
| Marcelo Vergara |
Publicis Conseil |
Executive Creative Director |
| Frédéric Royer |
Publicis Conseil |
Worldwide Creative Director |
| Tobias Fant / Robert Aquadro |
Nurun Paris |
Creatives |
| Magali Bergeroux / Julien Jaques / Annabelle Legrand-Lippens / Jeanne Lemarchand |
Publicis Conseil |
Account Managers |
| Alexandre Samama |
Nurun Paris |
Account Manager |
| Philippe Martin-Davies |
Publicis Conseil |
Strategic Planning |
| Pierre Robinet |
Publicis Conseil |
Global Digital Director |
| Fola Williams |
Publicis Conseil |
Touchpoint Planner |
| Paul Bennett / Juan Herrera / Marta Grech |
AXA Group |
Advertiser’s Supervisors |
| Agathe Bailly |
Publicis Conseil |
Art Director |
| Isabelle Saya-Salvador / Amélie Makhoul |
Publicis |
Legal Department |
| Hugo Leloup |
Nurun Paris |
Art Director |
| Armelle Sudron |
Prodigious |
TV Production |
| Carsten Krueger |
Prodigious |
Sound Producer |
| Vallée Duhamel |
/ |
Director |
| Iconoclast |
Iconoclast |
Production Company |
| Anthony Bargis & Solal Micenmacher |
Iconoclast |
Producers |
| Théo Jourdain |
Iconoclast |
Line Producer |
| Thomas Guérin |
Prodigious |
Post-production |
| André Turpin |
/ |
Director of Photography |
| Till Buisson |
Prodigious |
Business Affairs |
| Simon Duhamel |
/ |
Photographer |
| Kai Jablonka / Achim Ghanem |
AXA Germany |
Advertiser’s Supervisors |
Brief Explanation
We transformed the price of everyday items into the full cost of medical treatments they can generate, demonstrating how without any complementary health insurance, even minor mishaps can become major expenses.