| Title | DISPOSABLE KIDS |
| Brand | FRANCE 5 |
| Product/Service | MEDIA |
| Category |
A08. Media & Publications |
|
Entrant
|
PUBLICIS CONSEIL Paris, FRANCE
|
|
Idea Creation
|
PUBLICIS CONSEIL Paris, FRANCE
|
Credits
| Fabrice Delacourt / Olivier Desmettre |
Publicis Conseil |
Executive Creative Directors |
| Fabrice Delacourt / Olivier Desmettre |
Publicis Conseil |
Creative Directors |
| Guillaume Sabbagh |
Publicis Conseil |
Copywriter |
| Thomas Chatenay |
Publicis Conseil |
Art Director |
| Pierre Marcus / Timothé Rosenberg |
Prodigious |
TV Production |
| Fabrice Gobert / Bertrand Degove |
/ |
Directors |
| Wanda |
Wanda |
Company Production |
| Patrick Barbier / Claude Fayolle |
/ |
Producers |
| Eric Rinaldi |
France 5 |
Advertiser’s Supervisor |
Brief Explanation
In the United States, it is possible to adopt a child, then publish an ad online to find a different family for that child if he or she doesn't satisfy expectations.
The practice of "re-homing" is not legally recognized, but unfortunately occurs more and more often.
"Disposable Children", a documentary produced by France 5, works to denounce this practice.
To advertise the airing, we produced a trailer featuring a child who finds another to spend the afternoon with him. But this fairly mundane scene from daily life will take a rather unexpected turn. Yet another strong statement from France 5 with which the agency has been working since the beginning of 2015.