| Title | FLASH OF LIGHT |
| Brand | McDONALD'S DANMARK |
| Product/Service | RONALD McDONALD HOUSE |
| Category |
B07. Corporate Image & Sponsorship |
|
Entrant
|
DDB COPENHAGEN, DENMARK
|
|
Idea Creation
|
DDB COPENHAGEN, DENMARK
|
|
Media Placement
|
OMD DENMARK Copenhagen, DENMARK
|
|
Production
|
SPOILED PRODUCTIONS Copenhagen, DENMARK
|
Credits
| Cecilie Öberg |
DDB Copenhagen |
Art Director |
| Thomas Fabricius |
DDB Copenhagen |
Creative Director |
| Sanne Kildegård Christiansen |
DDB Copenhagen |
Account Manager |
| Pernille Ryder |
DDB Copenhagen |
Account Director |
| Pernille Zillmer |
DDB Copenhagen |
Strategic Planner |
| Kristina Karlsson |
Spoiled Productions |
Producer |
| Filippa Borg von Bülow |
Freelance |
Producer |
| Kasper Torsting |
Independent |
Director |
| Peter Riis |
Independent |
Photographer |
| Simon Borch |
Independent |
Editor |
| Teitur |
- |
Musician |
Brief Explanation
The film illustrates the close bond between a boy and his father.
When the boy gets ill, we see the father and son communicating using the Morse code through the windows of the hospital and the Ronald McDonald House. Thus emphasising how close the Ronald McDonald House is to the hospital. The film ends by stating:
Ronald McDonald House is a temporary home for families of seriously ill children who have a special need to be close.
Support the house at McDonald’s in October.