THERE IS A LOT OF LOVE IN GOOD FOOD
| Title | THERE IS A LOT OF LOVE IN GOOD FOOD |
| Brand | TINE |
| Product/Service | DAIRY PRODUCTS |
| Category |
A01. Food |
|
Entrant
|
McCANN OSLO, NORWAY
|
|
Idea Creation
|
McCANN OSLO, NORWAY
|
|
Production
|
PRAVDA Oslo, NORWAY
|
|
Additional Company
|
OHOLOGY Oslo, NORWAY
|
|
Additional Company 2
|
TINE Oslo, NORWAY
|
Credits
| Adam Billyeald |
McCann Oslo |
Art Director |
| Jørgen Lauré |
McCann Oslo |
Copy writer |
| Paal Tarjei Aasheim |
McCann Oslo |
Account Director |
| Kristin Lien |
McCann Oslo |
Account Manager |
| Kristoffer Carlin |
Pravda |
Director |
| Mette Waaberg |
Pravda |
Producer |
| Pernillla Siberg Nakken |
TINE |
Category Director |
| Grete Kavli |
TINE |
Senior Brand Manager |
| Elisabeth Svendsen |
TINE |
Brand Manager |
| Stine Huseby |
TINE |
Marketing Director |
| Goran Obad |
Ohology |
Music Supervisor |
Brief Explanation
TINE is Norway¹s largest dairy brand. They¹ve been a part of every Norwegians' daily life for the past 100 years. TINE wanted to shift their advertising strategy from focusing on farmers, to a platform with more emotional impact.
Insight: Making a meal is a token of love. By cooking for family and friends, we¹re actually saying «I love you». And when we thank someone for dinner we¹re returning the sentiment.
Based on this universal truth, we launched the new concept «There is a lot of love in good food» with an emotional idea that shows how TINE is actually selling love, not dairy products.