| Title | GRANDPA LEWIS |
| Brand | ALLIANZ SE |
| Product/Service | ALLIANZ FORMULA 1 SPONSORING |
| Category |
B06. Financial Products & Services, Commercial Public Services, Business Products & Services |
|
Entrant
|
OGILVY GERMANY Frankfurt, GERMANY
|
|
Idea Creation
|
OGILVY GERMANY Frankfurt, GERMANY
|
|
Media Placement
|
OGILVY GERMANY Frankfurt, GERMANY
|
|
PR
|
OGILVY GERMANY Frankfurt, GERMANY
|
|
Production
|
OGILVY GERMANY Frankfurt, GERMANY
|
Credits
| Britta Poetzsch |
Ogilvy & Mather Germany GmbH |
Global Executive Creative Director |
Brief Explanation
Lewis Hamilton is an 80-year-old man telling his life story to his grandchildren, showing his instinctive decisions have always brought him success. With this story, Allianz wanted to encourage people to dare to follow their instinct, and therefore grow in life.