| Title | INVESTIGATION |
| Brand | MERCEDES |
| Product/Service | A CLASS, CLA SHOOTING BRAKE, CUT CLA , B CLASS, GLA |
| Category |
A05. Cars & Automotive Products & Services |
|
Entrant
|
BBDO PARIS, FRANCE
|
|
Idea Creation
|
BBDO PARIS, FRANCE
|
|
Production
|
BBDO PARIS, FRANCE
|
Credits
| Matthieu Elkaim |
BBDO Paris |
Executive Creative Director |
| Julien Sanson |
BBDO Paris |
Head of Production |
| Anthony Lietart |
CLM BBDO |
Art Director |
| Sébastien Duhaud |
CLM BBDO |
Copywriter |
| Matthieu Mantovani |
/ xxxx |
Director |
| Loïc Mercier |
BBDO Paris |
Chief Strategy officer |
| Sévérine Autret |
CLM BBDO |
Managing Director |
| Marie-Pierre Benitah |
CLM BBDO |
Vice-President |
| Hicham Ghazaoui |
CLM BBDO |
Account Director |
| Céline Leprince |
Proximity BBDO |
Digital account manager |
| Charlotte Montrichard |
CLM BBDO |
Account Executive |
| Stéphane Boutier |
Mercedes Benz France |
Marketing Director |
| Béatrice Tanguy |
Mercedes Benz France |
Communication Director |
| Martine Ferey |
CLM BBDO |
Post Production |
| Backup |
Backup |
Post Production |
| The |
The |
Sound Studio |
| Olivier Rippe |
BBDO Paris |
CEO |
| Christophe Palmier |
Mercedes Benz France |
Advertising Manager |
| Nicolas Orsoni-Durand |
Proximity BBDO |
Planning Director |
| Adeline Fournerie |
BBDO Paris |
Production Coordinator |
| Patrick Duroux |
xxx |
Director Of Photography |
| Lia Hunault |
Factory |
Production Director |
| Pascal Salafa |
xxx |
Director assistant |
| Richard Marizy |
Factory |
Editor |
| Galienne de Tournemire |
Blue 449 |
Account Director |
| Marion Haan |
Blue 449 |
Account Manager |
Brief Explanation
The campaign is intended to flood the French and European market. More than 12 countries are affected.
The launch date has been revealed as February 6th. The film will be screened on all main channels. The new campaign is said to feature the range of Mercedes-Benez compacts, known as A Class, B Class, CLA Coupé, CLA Shooting Brake and GLA.
Following the "Monolith" campaign, Mercedes-Benz is continuing to rejuvenate the brand with "Investigation" film, apparently inspired by US crime series.
The film was shot in Marseille, the former hub of the French Connection.