| Title | DAD |
| Brand | UBISOFT |
| Product/Service | JUST DANCE 2017 |
| Category |
A08. Media & Publications |
|
Entrant
|
BBDO PARIS, FRANCE
|
|
Idea Creation
|
BBDO PARIS, FRANCE
|
|
Production
|
HENRY Paris, FRANCE
|
Credits
| Matthieu Elkaim |
BBDO Paris |
Executive Creative Director |
| Benjamin Davidson |
CLM BBDO |
Art Director |
| James Gebler |
CLM BBDO |
Copywriter |
| Julien Sanson |
BBDO Paris |
Head of Production |
| Morgane Bohn |
CLM BBDO |
TV producer |
| Emmanuel Devezeaux de Rancougne |
Proximity BBDO |
Managing Director |
| Nicolas Carlotti |
CLM BBDO |
Account Director |
| Nicolas Orsoni |
Proximity BBDO |
Planning Director |
| Lucie Lavrard |
CLM BBDO |
Account Manager |
| Guillaume Carmona |
Ubisoft |
EMEA Marketing Vice President |
| Sophie Blandin |
Ubisoft |
EMEA Group Brand Manager |
| Sebastien Ratto |
Ubisoft |
EMEA Brand Manager |
| Jean Luc Bergeron |
Henry |
Executive producer |
| Will Hoffman & Julius Metoyer |
x |
Directors |
| Laust Trier Mork |
Henry |
Photography Director |
| Smile |
Smile |
Executive Production |
Brief Explanation
In this ad we see a young girl at a wedding watching her father dancing in his own “unique” way. As he loses himself in the moment, her thoughts go from horror, to intrigue, to respect as she sees this other side of him for the first time. Through his dancing she stops seeing him as just her father and starts seeing the person inside as well.