| Title | GRANDMA |
| Brand | UBISOFT |
| Product/Service | JUST DANCE 2017 |
| Category |
A08. Media & Publications |
|
Entrant
|
BBDO PARIS, FRANCE
|
|
Idea Creation
|
BBDO PARIS, FRANCE
|
|
Production
|
HENRY Paris, FRANCE
|
Credits
| Matthieu Elkaim |
BBDO Paris |
Executive Creative Director |
| Benjamin Davidson |
CLM BBDO |
Art Director |
| James Gebler |
CLM BBDO |
Copywriter |
| Julien Sanson |
BBDO Paris |
Head of Production |
| Morgane Bohn |
CLM BBDO |
TV producer |
| Emmanuel Devezeaux de Rancougne |
Proximity BBDO |
Managing Director |
| Nicolas Carlotti |
CLM BBDO |
Account Director |
| Nicolas Orsoni |
Proximity BBDO |
Planning Director |
| Lucie Lavrard |
CLM BBDO |
Account Manager |
| Guillaume Carmona |
Ubisoft |
EMEA Marketing Vice President |
| Sophie Blandin |
Ubisoft |
EMEA Group Brand Manager |
| Sebastien Ratto |
Ubisoft |
EMEA Brand Manager |
| Jean Luc Bergeron |
Henry |
Executive producer |
| Will Hoffman & Julius Metoyer |
x |
Directors |
| Laust Trier Mork |
Henry |
Photography Director |
| Smile |
Smile |
Executive Production |
| Lauren Weber |
BBDO paris |
Communication Director |
Brief Explanation
In this ad we see a teenage boy at his grandmother’s birthday party. As he watches his grandmother dance and enjoy herself we hear his thoughts as he struggles to reconcile her sexy movements with his idea of what a grandmother should be doing. Her dancing shows him a side of his grandmother that he never new existed, a side that only comes out when she dances.