| Title | CLASSMATES |
| Brand | UBISOFT |
| Product/Service | JUST DANCE 2017 |
| Category |
A08. Media & Publications |
|
Entrant
|
BBDO PARIS, FRANCE
|
|
Idea Creation
|
BBDO PARIS, FRANCE
|
|
Production
|
HENRY Paris, FRANCE
|
Credits
| Matthieu Elkaim |
BBDO Paris |
Executive Creative Director |
| Benjamin Davidson |
CLM BBDO |
Art Director |
| James Gebler |
CLM BBDO |
Copywriter |
| Julien Sanson |
BBDO Paris |
Head of Production |
| Morgane Bohn |
CLM BBDO |
TV producer |
| Emmanuel Devezeaux de Rancougne |
Proximity BBDO |
Managing Director |
| Nicolas Carlotti |
CLM BBDO |
Account Director |
| Nicolas Orsoni |
Proximity BBDO |
Planning Director |
| Lucie Lavrard |
CLM BBDO |
Account Manager |
| Guillaume Carmona |
Ubisoft |
EMEA Marketing Vice President |
| Sophie Blandin |
Ubisoft |
EMEA Group Brand Manager |
| Sebastien Ratto |
Ubisoft |
EMEA Brand Manager |
| Jean Luc Bergeron |
Henry |
Executive producer |
| Will Hoffman & Julius Metoyer |
x |
Directors |
| Laust Trier Mork |
Henry |
Photography Director |
| Smile |
Smile |
Executive Production |
| Lauren Weber |
BBDO Paris |
Communication Director |
Brief Explanation
In this ad we see a young college girl walking onto a club and finding the class geek dancing her heart out on the dance floor. As she watches her classmate, we hear her thoughts as she reassess everything she thought about the geeky classmate before now. The way the geeky girl express herself through dance shows another side of her personality that no one would believe was there before.