| Title | THE SIMBA TRICKSHOT |
| Brand | ATLAS COPCO |
| Product/Service | ATLAS COPCO SIMBA S7 |
| Category |
B06. Financial Products & Services, Commercial Public Services, Business Products & Services |
|
Entrant
|
GRAVIZ Stockholm, SWEDEN
|
|
Idea Creation
|
GRAVIZ Stockholm, SWEDEN
|
|
Media Placement
|
GRAVIZ Stockholm, SWEDEN
|
|
PR
|
GRAVIZ Stockholm, SWEDEN
|
|
Production
|
THE PRODUCERS SWEDEN Stockholm, SWEDEN
|
Credits
| Ida Jagerfelt |
Graviz |
Copywriter |
| Axel Isberg |
Graviz |
Art Director |
| Sofia Orrheim |
Graviz |
Account Manager |
| Fredrik Forrest |
The Producers |
Director |
| Marie Brusewitz |
The Producers |
Producer |
| Rodrigo Graviz |
Graviz |
CEO |
Brief Explanation
Artistic pool, one of the most acclaimed precision sports in the world, seems tricky enough. So we let a 24 tons mining drill give it a shot. We brought a pool table and the billiards expert Niclas Bergendorff 140 feet underground to meet up the drill rig and the mining engineers. This is a one-take where we follow the aim to pull off the most elaborate trickshot in the world – The Butterfly. The final film is narrated by the well renowned John Virgo, English former professional snooker player and more recently a snooker commentator and TV personality. The music is especially composed by legendary Swedish music producer Martin Konie Ehrencrona.