Title	AN EMPTY BOTTLE IS FULL OF ENERGY
Brand	INFINITUM
Product/Service	NORWAY’S DEPOSIT SYSTEM FOR RECYCLABLE BOTTLES AND CANS
Category	A11. Commercial Public Services
Entrant	GEELMUYDEN KIESE Oslo, NORWAY
Idea Creation	GEELMUYDEN KIESE Oslo, NORWAY
Idea Creation 2	ANTI Oslo, NORWAY
Media Placement	OMNICOM MEDIA GROUP Oslo, NORWAY
PR	GEELMUYDEN KIESE Oslo, NORWAY
Production	EINAR FILM & FORTELLINGER Oslo, NORWAY
Production 2	STORM STUDIOS Oslo, NORWAY

Name	Company	Position
Mads Bergstrøm	Geelmuyden Kiese	Art Director
Joachim Husby	Geelmuyden Kiese	Art Director
Sondre Røe	ANTI	Art Director
Emil Hafslund	ANTI	Copywriter
Per Kristian Voss Halvorsen	ANTI	Creative Director
Lars Nermoen	Geelmuyden Kiese	Senior advisor
Celine Gran	Geelmuyden Kiese	Consultant
Kjersti Brinch Lund	ANTI	Account Manager
Kjetil Wold	ANTI	Chief Creative Officer & Founding Partner Anti
Guri Neby	Einar Film og fortellinger	Producer
Aksel Hennie	Einar film og fortelling	Director

Brief Explanation

We see a man who is throwing away a can or bottle. When he is about to throw away the bottle/can it turns into different energy consuming products.