| Title | JAWS |
| Brand | RUSSIAN ASSOTIATION OF MOTOR INSURERS AND FEDERAL AUTHORITY FOR ROAD TRAFFIC SAF |
| Product/Service | ROAD SAFETY |
| Category |
A13. Public Health & Safety |
|
Entrant
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ZAVOD CONSULTING Moscow, RUSSIA
|
|
Idea Creation
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ZAVOD CONSULTING Moscow, RUSSIA
|
|
Media Placement
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ZAVOD CONSULTING Moscow, RUSSIA
|
|
PR
|
ZAVOD CONSULTING Moscow, RUSSIA
|
|
Production
|
FILM SERVICE Moscow, RUSSIA
|
|
Additional Company
|
UPP Prague, CZECH REPUBLIC
|
Credits
| Vadim Melnikov |
Zavod Consulting |
Strategic Director |
| Svetlana Smirnova |
Zavod Consulting |
Creative Director |
| Nikita Kononov |
Zavod Consulting |
Copywriter |
| Valya Kulbitskaya |
Zavod Consulting |
Account Director |
| Natasha Patrusheva |
Zavod Consulting |
Agency Producer |
| Dmitry Timonov |
Film Service Moscow |
Producer |
| Peter Dietrich |
Film Service Moscow |
Director |
| Jon Gaute |
Film Service Moscow |
DOP |
Brief Explanation
Jaws video uses classic thriller techniques to the best effect in order to outline this problem. As the story evolves, a carefree family trip turns more and more unpredictable or even terrifying with each second; the smaller the distance gets, the greater the thrill. If you disregard the rules of safe distance, you might find yourself in big trouble and have to deal with consequences, capable of turning any road trip into a terrible nightmare.