| Title | ANNOUNCEMENT |
| Brand | OESTERREICHISCHE LOTTERIEN |
| Product/Service | EUROMILLIONS |
| Category |
D01. Use of Film |
|
Entrant
|
YOUNG & RUBICAM VIENNA, AUSTRIA
|
|
Idea Creation
|
YOUNG & RUBICAM VIENNA, AUSTRIA
|
|
Production
|
SHOT, SHOT, SHOT Graz, AUSTRIA
|
|
Additional Company
|
MG SOUND Vienna, AUSTRIA
|
Credits
| Alexander Hofmann |
Young & Rubicam Vienna |
Executive Creative Director |
| Roland Radschopf |
Young & Rubicam Vienna |
Art Director |
Brief Explanation
In cinemas during the commercial block suddenly the screen goes dark, an announcement starts via the internal speakers of the cinema. Asking the owner of a vehicle who blocked a garage entrance to come to the ticket office – the vehicle being a helicopter. Then the screens lights up again with the resolution: EuroMillions logo and claim: Become richer than rich with EuroMillions.