| Title | THE BATTLE |
| Brand | SVT |
| Product/Service | PUBLIC SERVICE |
| Category |
C01. Viral Film |
|
Entrant
|
FORSMAN & BODENFORS Gothenburg, SWEDEN
|
|
Idea Creation
|
FORSMAN & BODENFORS Gothenburg, SWEDEN
|
|
Production
|
B-REEL Stockholm, SWEDEN
|
Credits
| Kim Cramer |
Forsman & Bodenfors |
Art Director |
| Eva Råberg |
Forsman & Bodenfors |
Copywriter |
| Åsa Pedersen |
Forsman & Bodenfors |
Account Manager |
| Ann Spennare-Bengtsson |
Forsman & Bodenfors |
Account Supervisor |
| Jerry Wass |
Forsman & Bodenfors |
Designer |
| Christoffer Persson |
Forsman & Bodenfors |
Designer |
| Åsa Hammar |
Forsman & Bodenfors |
Agency Producer |
| Mikael Marcimain |
B-reel Films |
Director |
| Rikard Åström |
B-reel Films |
Executive Producer |
| Lina Ehrenpreis |
B-reel Films |
Producer |
| Gustav Öström |
B-reel Films |
Editor |
| B-reel Films |
B-reel Films |
Post-Production |
| Joe Mapels |
B-reel Films |
Photographer |
Brief Explanation
When you watch a lot of really good drama you might see things differently. So to highlight that Sveriges Television (Swedish public service) now has the biggest collection of series and films ever, we placed well-known drama clichés in people's everyday life. The romantic kiss in the rain, the dramatic war scene and the epic presidential speech just before the world ends. You have seen them before, but not like this.