| Title | DEAR MEAT |
| Brand | COOP |
| Product/Service | RETAIL, FOOD |
| Category |
A06. Retail, e-Commerce, Restaurants & Fast Food Chains |
|
Entrant
|
FORSMAN & BODENFORS Gothenburg, SWEDEN
|
|
Idea Creation
|
FORSMAN & BODENFORS Gothenburg, SWEDEN
|
|
Production
|
NEW LAND Stockholm, SWEDEN
|
Credits
| Leif Sorte |
Forsman & Bodenfors |
Account Supervisor |
| Lena Grundström |
Forsman & Bodenfors |
Account Manager |
| Johan Eghammer, Johanna Hofman Bang |
Forsman & Bodenfors |
Art Director |
| Johan Olivero |
Forsman & Bodenfors |
Copywriter |
| Viktor Brittsjö |
Forsman & Bodenfors |
Designer |
| Amelie Sandström, Leo Bowaller |
Forsman & Bodenfors |
Planner |
| Andreas Johansson, Helena Wård |
Forsman & Bodenfors |
Agency Producer |
| Scream |
Scream |
Media/PR agency |
| Chimney |
Chimney |
Postproduction |
| Casper Balslev |
New Land |
Director |
| Joel Rostmark |
New Land |
Producer |
| Trio Opus 100 (Shubert/Arr: Ida Redig) |
Trio Opus 100 (Shubert/Arr: Ida Redig) |
Music |
| Erik Torell |
New Land |
Exec producer |
| Rasmus Videbaek |
- |
D.O.P |
| Cian Bornebusch |
- |
Set Design |
| Anna Örn Ranung |
- |
Food Stylist |
| Anna Grenås |
- |
Stylist |
| Nicolaj Monberg |
- |
Editor |
| Chimney |
Chimney |
Sound |
| Nowland & Vallin Casting. |
- |
Casting |
Brief Explanation
We humans — well, most of us — love our meat. But eating as much as we do isn’t sustainable. With this campaign, Swedish supermarket chain Coop admits this, offering practical help for people who want to eat less meat.